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IN THE NEWS

4 Ways to Block Brand Competition

INC Magazine LogoBy Gabrielle M. Blue   |    Feb 28, 2011

Is your company’s brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition?

It takes a lot more than a good product to ensure customer loyalty – and even more to maintain a competitive edge in the marketplace. Consumers today associate with a product or service through their connection with a company’s brand. That’s why it’s more important, as a business owner, to make sure your company’s brand is unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominant in the market by knocking out the competition. More . . .