Almost vs. Utmost

Whether you are the POTUS (president of the USA), or president of your home-based business, in today’s world of instant media, it is not only important WHAT you say, and HOW you say it but to constantly be aware of WHO the message will attract and inspire . . . or unfortunately, for some, how to react if your message happens to create a communication catastrophe.
Whether you are dealing with the instancy of your 140/280-character tweet or a 35,000-word book, you want to get your message right the first time. You don’t want to “ALMOST” share your message, but to “nail it” the first time out . . . to get the UTMOST positive response.

While settle for “ALMOST” when you can share the “UTMOST” message?!

Finding JOY beyond “ALMOST”

Mr. H (our “almost 6-year-old” grandson/kindergartner), learned how to spell and write a new word while visiting us for Thanksgiving: JOY. He saw the word as a mosaic sculpture in our first-floor bathroom, asked what it said, and immediately drew HIS version. As I complimented him on his accomplishment, he replied, “It’s not finished yet . . . ALMOST.” A few minutes later, he announced, “I’m DONE!” He knew instinctively to add a few extra touches . . . leading to his version of perfection.

Why settle for ALMOST, when UTMOST makes us feel better and helps us stand out from the crowd?

I had an ad find it’s way through my email today, offering $5 book covers. I know some color-copy shops who will sell you an 11×17″ full-color copy for $5 . . . so I was rather curious about this $5 book cover. I followed the link and what they were actually selling was a WORD template, already laid out, giving you the ability to insert your photo, headline, subhead and author name into a pre-arranged layout . . . JUST ENOUGH to get you started, but a far-cry from JUST AMAZING. I wonder how may of these book cover templates actually get “sold” and subsequently, how may book covers now have the exact SAME layout, merging into the abyss of “look-alike” covers on Amazon?

I guess that’s what makes us different.

Our clients won’t settle for a $5 book cover OR a $5 logo . . . AND WE WON’T LET YOU . . . because we know you’ll get what you pay for. We are not the cheapest, nor are we the most expensive . . . but we absolutely give you more than you expect. We don’t re-use another author’s cover to expedite the process . . . nor do we tweak an already existing logo to make it “fit” you.
We start from scratch with every brand, every design, creating YOUR brand, tailored to your needs and audience. We share our decades of experience, help you find answers and give you expert advice. We offer individualized solutions which only come from having our own business for almost 15 years.

So, when you are ready to move from ALMOST into UTMOST . . . give me a call.  

We Brand, We Design, We Publish.

We Help You Take Your Business to the Next Level.