The Law of kNOwing

Uh . . . No.
No thank you.
Not gonna happen.
I’m busy right now.
It basically all means the same thing. Whether it comes out of the mouth of a 4-year-old when you’ve asked them for help with picking up toys . . . OR out of my own mouth when stumbling for the right way to explain to a potential client (as much as I’d love to accept their money), I’m just not able to help you with that.”

Last week brought another opportunity for me to turn down an author’s request to work with us. Although the book may have had merit for a very small audience of aging “Mad Men,” it was not the type of book I could get behind and allow myself to support. As we are discussing the project, I pull the book up on Amazon, and I immediately KNOW my answer will be “NO.” My brain begins to circle around possible exit strategies as I hear the person on the other end of the phone continue to ramble about why we should help them rebrand and market their book.

Uh . . . No.
No thank you.
Not gonna happen.
It’s simply not a good fit.

I KNOW my answer is “NO” 

I’m averaging about one of these opportunities a month, lately. As I get more comfortable with saying “No,” I’m also noticing an increase in the types of clients we LOVE to work with showing up out of “NO-where” (or is that NOW HERE?!).

Exercising the Law of KNOWING allows the window to stay open for better things to come in. During the same week of practicing my “NO,” we welcomed two new projects which I KNOW will create a positive impact on the lives of the people they touch.
I wake up each morning excited about helping people create positive ripples on this planet, and I love welcoming new “menders” into our community. Our clients are helpers and healers — those who mend relationships, tend to those in need, and are willing to lend a hand.
You see, We create brands and publish books which
connect people, create community and contribute to
an overall happy, healthy, heart-filled planet.

We turn down projects which create
division, isolation and separation.

It’s that simple.
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We Brand, We Design, We Publish.
We Take Your Business to the Next Level.