Posts by Administrator

Brand Buttons

BUTTONS:

My 16-month-old grandson is fascinated with buttons. This started just before his first birthday — just prior to Christmas, 2012. One of our holiday decorations is a 10” tall plush snowman. When he pushed the soft, embroidered button on the snowman’s right hand, the snowman sang and danced to “Jingle Bells” — all to the delight of our grandson.

CAUSE AND EFFECT:

Push the RIGHT button and the snowman dances. It only took about 3 tries of pushing the “wrong round thing” before our grandson figured out the EXACT button to push to get the results he wanted.

RESULTS:

Buttons are no longer safe in our house. Just about all of his toys involve buttons, noises and actions — things that grab his attention. “Child-proofing” involves hiding, lifting, moving — any button within about a 48” high perimeter, well out of the reach of a now-walking toddler — for this month. Next month, we raise everything higher as we try to stay a step ahead of him.

REACH

  • Which BRAND buttons are you intentionally putting within reach of your customer?
  • OR . . . are you making it difficult for your customer to reach you?
  • How many “tries” does it take for you to reach your potential customer — offering them the “right” button — causing them to want to “take action” and do business with you?
  • Do you have an internal Continuous Process Improvement strategy — always raising your bar higher, trying to meet the needs of your prospect?