Posts by Cathy Davis

Welcome Home!

We were craving Chinese food and our usual local favorite restaurant was under new ownership. The quality of the food had diminished drastically, and it was time to find a new favorite.

For several months, we have been asking friends and neighbors for suggestions. One, in particular, kept coming to the top of the referral list, so we decided we were ready for a new adventure. As we walked towards the restaurant from the parking lot, we could see through the front glass windows and noticed someone running to greet us. As she swung open the front glass door, she offered a loud and robust, “Welcome Home!”.

Aside from being startled and amused, I also noticed how those two little words immediately made me feel . . . well . . . WELCOME and “at home”. They were definitely going the extra mile to welcome new patrons, the food was actually VERY GOOD . . . and the service was even better! The wait-staff kept in contact, yet didn’t “hover” while we ate. We will definitely go back, and I can’t wait to re-experience their “Welcome Home!” (and the food).

During the 4th quarter of each year, we start talking with our retainer accounts about their plans for next year. Many of our clients have been with us for years, and may have started with a simple logo, then moved on to a full re-branding . . . and then eventually come back around and ask for help in publishing their book . . . even their second or third book! We teach them to monetize their passion, watch them start to make more money, and are here when they are ready to take the next step with their messaging
The welcome we got at our neighborhood Chinese restaurant is exactly how we want our clients to feel when they reach out to work with us. Relaxed, at ease, “at home,” WELCOME. We want them to come back.
We love our extended client “family” and love helping them find new ways to monetize their passion. We’d love to help you monetize YOURS.

We Brand. We Design. We Publish.

Raise Your Voice

If you grew up reading Dr. Seuss, you are probably quite familiar with “Horton Hears a Who” (originally published August 12, 1954), the metaphorical story of many tiny voices joining together in a chorus loud enough to be heard. The story resonated with me as a child, and seems to be an appropriate metaphor for the state of our planet lately.

Just as in the Dr. Seuss book, if you listen to ANY news program recently, you hear many voices throughout the world simultaneously asking to be heard. Voices shouting of decades and generations — if not centuries — of persecution based upon race, color, gender, nationality, physical or mental abilities, sexual orientation, religion, family culture or politics . . . and more. Many voices, joining in chorus, to find a better way of living, loving and learning to co-exist.

As a female growing up in mid-America, living with my Mother and Stepfather, I remember the exact day when I was told my voice did not count — third grade, just before dinner. I don’t recall the subject of the conversation, but I vaguely remember my Stepfather asking me to do something (probably set the table or such). My independent 8-year-old-self told him, “No thank you, I’m busy.” At which point, my Mother explained I was not allowed to tell an adult, “no”, let alone a MALE adult. Now, granted, this was early 1960’s, and the most popular show on TV was “Father Knows Best”.

I’m sorry to say, but it wasn’t until recently (when the “me too” campaign came to light) that this memory came full-circle, and I began to realize how much of an impact that one conversation has had on every male relationship I’ve had over the past 50-plus years.

I’ve never been one to silence my opinion, but now I understand better WHY I offer my opinions. In my heart, I knew my WHY matters. My WHY comes from not understanding what my Mother was telling me, nor agreeing with it, but knowing I definitely needed to follow my Mother’s lead in order to stay safe. My WHY fuels my passion to help others find their voice and tell their story.

WHAT IS YOUR WHY?

Everyone has a story. Many have stories which need to be told.

As a helper-and-healer, you too (more-than-likely), have a story to tell. What motivates you to help YOUR clients? We’ve identified three main “helping” themes in the hundreds of books we’ve published . . .

As a small business owner, having a non-fiction book is one of the most highly-successful marketing tools to help you . . .

  • Establish Your Credibility
  • Inspire More People
  • Project a Professional Image
  • Develop Greater Visibility for Your Business
  • Attract, Retain and Solidify Your Client Base

That’s where we come in.

As Professional Author Consultants, we help you tell your story, with one of the most experienced staff in the independent self-publishing industry. Our writing coaches teach business owners to become authors and our publishing consultants teach you how to be your own publisher, avoid the self-publishing pitfalls, and keep 100% of your royalties.

If you are ready for your voice to be heard, reach out . . . email me or give me a call.

Last week, one of my key referral sources called me her “Publishing Sherpa”. I hold your hand, walk you through the process, and guarantee a pain-free delivery of your book to your doorstep. Really. It’s much easer than childbirth.

A Preference for Excellence

A “COMMA CAUSIE” (my newest made-up word) is an example of
when an ill-placed comma, or simply a missing comma,
causes the meaning of your statement to change.
We see these COMMA CAUSIES© all the time. Our clients either have way too many commas, or not enough. They look for areas where they can reduce their budget, and decide they don’t need an editor. Sometimes they elect to use their neighbor’s middle son who is a college journalism student, or their daughter’s 5th grade English teacher . . . all of which may very well be good choices, but perhaps not necessarily qualified to edit their book — making it make it more marketable and easier to read.

It boils down to a Preference for Excellence.

Kind of like deciding to make your wedding cake from a box mix vs. hiring a professional cake maker to create a masterpiece for your daughter’s wedding.
Trust me . . . I love cake, and am certainly the “cake mix” type of chef. Which is probably why Jack now does all the cooking (and baking) . . . you should ask him about his Red Wine Chocolate Bundt Cake or the Lemon Drizzle version (with at least 100 lemons). They are both excellent. I’m drooling.

It’s ALL about Excellence.

Whether we’re talking about writing or design, it’s all about EXCELLENCE. 
Years ago, I came across a copy of a speech given by Milton Glaser, to the graduating class of a prestigious graphic design college. Glaser is considered by many to be an iconic pillar in the world of graphic design. If you have not heard of him, I’m sure you have seen his highly-recognized icon for the city of New York.
I loved the speech enough to have it printed on greeting cards . . . and a very-much-shortened postcard version . . . both of which I often use when sending notes to clients.

Ready for Excellence?
Give me a call. We Brand, we Design, we Publish.

Do What You Must. Trust Your Instinct.

In the world of self-publishing, I’m always watching for stories I can share to help emphasize not only how much $$ we SAVE our clients . . . but also how much $$ we can help them MAKE.

You just never know when the Universe is listening and decides to provide you the answer (or, in this case, the story) you’ve been waiting for.

It all started last Friday when I took a leap of faith and found myself on an airplane to Atlanta for the Spirit of Women Conference. My mentor, Monica Shah, was speaking and several of her “mentees”, showed up, shared rooms and offered support by just being there. I was prepared to strengthen bonds, meet new people, attract new clients . . . and expand my sphere of influence.

Able to use my plethora of Southwest Airline “points”, I boarded the flight early and headed for the first available window seat I see. I’m joined by a woman, in my age range, who sits in the aisle seat, and we joked about the “luck” of the person who gets to sit between two “women of a certain age”. Shortly thereafter, we are joined by another woman (same age group) and our row is complete.

I’m not one of those airline “talkers”, and typically prefer to watch the clouds, and occasionally pull out my i-Phone and select an e-book to read. I offer an initial smile, say “hi”, and get back to my reading.

As the pilot announces we are preparing to land, I ask the woman next to me if she is from STL, and where she is headed. We talked about what she did for a living, and she, in turn, begins to ask me the same questions. LO AND BEHOLD. She and I had a phone conversation about 18 months ago regarding publishing her book, and she chose to go with an independent “textbook” publisher out of England. She proceeded to tell me what she has earned (or NOT earned) in royalties from the sale of over 1,000 books.

So, I get to my hotel, looked up her publisher online, and I did the math.

And I had one of my associates check MY math (she’s a CPA) . . .

FOR THE EXACT SAME BOOK, I’ve outlined two very different profit structures, below . . . The one on the left is the Independent Publisher she chose. The bullets on the right show her profit margin if she had let us mentor her through the self-publishing process. (ALSO, please note, I would never have advised her to price a 166-page black-and-white paperback book at $34.95 retail.)

In researching the textbook publisher, I did not have the details of her contract, so I used the publisher’s minimum fee for the example above. Not only did this author possibly PAY more-than-twice upfront than if she had let us help her, but she PROFITS less $$ with each sale of her books (ultimately taking her longer to recoup her investment).

MY LESSON LEARNED? I trusted my instinct, took a leap of faith, and got on that plane not knowing WHY I needed to go to Atlanta. In the three days since i’ve been back home, I’ve already had two sales conversations with people I met in Atlanta.

AND I heard a fantastic “buyer beware” story I can share with authors who may be considering working with an independent publisher, advising them to:

  • Check references.
  • Don’t sign a contract until you talk with a professional publishing consultant (like me – I’ve read many publishing contracts and can point out questions you need to be asking). I’m happy to read your contract and offer an opinion.
  • Trust your instinct and follow your gut. If it sounds confusing, it probably is worth walking away.

Do what you must, but always feel free to give me a call to talk through your options. I’m happy to help you make an educated decision, even if you end up working with someone else (although I’d rather you work with us!).

 

Let It Be: Teddy Bears & Tyrants

If you haven’t noticed, there’s a whole lot of negative-energy “stuff” swirling around the planet lately. From hurricanes and earthquakes to political tyrants, tirades and Twitter feeds.

I can easily name a few people who need an official “time out” in a rocking chair with their teddy bear (and I’m not referring to my two darling grandchildren who happen to be outshining ALL the negativity in this world).

I try to avoid the news so I don’t get caught up in all the negative “stuff,” but then I feel guilty not knowing what the heck is going on . . . that I “should” be knowledgeable and have an opinion.

So I peek at the news. DANG.

Yes, I have an opinion . . . and HERE IT IS:

LET IT BE.

LET IT BE ME WHO STARTS THE POSITIVE RIPPLE.

LET IT BE allows me to LET GO of that which I cannot control and focus on solutions. When I focus on the solutions, more solutions appear.

LET IT BE creates a sturdy, positive foundation at home, in my neighborhood, in my community . . . country . . . globe.

LET IT BE does not mean I don’t care . . . quite the contrary.  What we exhibit on the micro level affects the macro level. So I start at home.

LET IT BE empowers me to make positive choices at the micro level to create positive ripples with everyone I meet.

LET IT BEgin with me.

Done preachin’.

Go ahead . . . call me Pollyanna. I know you want to.

And if you’d like to hear my opinion on how to BRAND, DESIGN AND PUBLISH your way into a high-energy, absolutely-positively magnetic brand, give me a call.

I’ve got some pretty good opinions on that topic as well.

Now . . . to go find my teddy bear.

My Favorite Items on the Menu: Know, Like, Trust

Our favorite family-owned Mexican restaurant is right around the corner, about a mile away. We were there for their opening, and 10+ years later, we keep going back.

We like to “shop local” and when I find a favorite menu item at a local restaurant, I’m known to order the same thing each time I visit. Occasionally, I’ll stretch my comfort zone and try something new . . . which may get added to my “favorites” list, OR, I’ll try to remember not to order THAT again.

I’m much more apt to try something new at restaurant I frequent, vs. trying a new restaurant. I probably have 3-4 favorite menu items, which I rotate through depending upon my hunger scale. They remember we prefer a booth, and if our favorite booth is open, they take us right to it. We KNOW the owners by name and a few of the wait staff even have our drink and appetizer order memorized. We LIKE checking in with the staff we’ve known for years, and hearing about their kids, classes at the local colleges, and vacations. They have earned our TRUST and they treat us like family (they get concerned if we haven’t shown up in a while), AND we don’t have to cook or do the dishes!

I see the same thing in our business, although our “neighborhood” is now global, many of our clients have been with us for a very long time. They may have first started with a logo and business card, and years later, turn to us for help with updated or additional marketing collateral, and/or with their website, and/or their first (or second) books.

After almost 15 years in business, we’ve gotten to KNOW many of them like family. We keep up with stories about kids, grandkids, and dogs (and cats, and birds) . . . and talk about transitioning parents to nursing homes . . . LIFE in general. It’s “family.” If we don’t hear from them in a while, I reach out and check in. We genuinely LIKE our clients. Over the years, they have learned to TRUST us to take care of their branding and publishing needs, as we continue to help them grow their business.

So, the next time you’re in our neighborhood (earth), check out our menu of services. I KNOW you’re going to see something you LIKE, and you can TRUST us to treat you like family (or better!).

What’s in YOUR Dream Box?

I spent some time with my two grandsons this past weekend (ages 5.5 and 3). They love electronics . . . our iPad and iPhones have the requisite toddler apps for EDU-tainment.

Their latest attraction, which captures BOTH of their attention simultaneously is called, “Creative Galaxy” which we access through Amazon Prime (the 3-year-old showed me how to find it on the iPad).

Although I didn’t quite follow the storyline, as I “tuned in” late, I DID catch the part about having a “Dream Box”. The animation then cuts away to actual, real-live children who are in a craft-room setting, showing you how to make your very own Dream Box out of a Puffs box or milk carton, or such.

It’s probably no surprise to anyone who knows us (or our daughter), the boys have grown up in a world of art, and a “craft project” is definitely something their mother has made sure was on their list of to-do’s. In fact, they each already have a “Treasure Box” where they store their special finds . . . rocks, marbles, loose change, feathers, lost keys, broken pieces of toys . . . you know . . . TREASURES found along the path of Life.

So, when the oldest asked me, “What’s a Dream Box?”, I jumped at the chance to talk about hopes, dreams and aspirations . . . the invisible stuff you hope (learn?) to manifest. OK, so maybe the word “manifest” is a bit much here for the audience, but when the 3-year-old tells me, “I want a Manta Vest” . . . I’ll work on finding one.

So, we talked about the invisible stuff . . . how fun it would be to grow up and be a robot . . . and work on a construction site driving a “mixer” (but it has to be air-conditioned) . . . and eat chocolate cake every day . . . with pears. We talked about drawing pictures of things we want to do and adding them to our Dream Box . . . kind of like a 3-D Vision Board. Pretty Cool, huh?!

I WANT A DREAM BOX! . . . Guess what just got moved to the top of my weekend “do something creative” list!?

SOOOO . . . What would YOU put in YOUR Dream Box ? . . . and how can I help you make it a reality?

Our clients come to us with a vision . . . a dream to attract more clients, help more people . . . and yes, make more money.

Share Your Dream. Share Your Vision. Share Your Wealth.

Give me a call . . . I’d love to hear ALL about what’s in YOUR Dream Box and help you make that happen.

Brands. Books. Dream Boxes.

What size Manta Vest do you wear?

Ready to Roll

Tulsa, Oklahoma was a great place to grow up. We were just far enough south for Spring to come early, which usually ensured a bright, sun-soaked day for my birthday in April.

It was 1962 . . . I found myself at the bottom of a neighborhood hill, laughing and giggling,  as I lay bunched-up against a small row of bushes. I had just turned 6 and received a shiny new pair of sparkly-gold steel roller skates with bright red wheels for my birthday . . . I even had a skate key tied onto a shoe-string to hang around my neck!

You see, moments earlier, I had been on the side walk at the top of that hill, flanked by my brother and sister (10 and 12 years my senior). They had been given the responsibility of teaching me to maneuver on my shiny new skates.

Now, kids today have all the “right equipment” . . . they have helmets, along with knee- and elbow-pads. Back in the 1960’s, we had no such fluff.  So, my sister, the practical one, had “belted” a pillow to my mid-section (for soft back-side landings), and tied rags around my knees and elbows – just in case. I couldn’t move, but I was ready to roll!

Up until this point, my relationship with my brother and sister was pretty much from a distance, as they were so much older than me. I knew my brother as the “teaser and tormentor”, and my sister was the “mini mother”, always looking out for me. With skates on my feet, I remember my brother wanting to just PUSH me down the fairly-steep (to ME, anyway) sidewalk . . . just to see what would happen . . . and my sister holding me back from what she saw as certain death, doom and destruction.

Luckily for me, my sister’s grip and determination were stronger than my brother’s and she began guiding me down the hill as she held my hand . . . eventually trotting along the side of me as we picked up speed. As we neared the bottom of the hill, she let go . . . and I veered left, plowing head-first into the row of bushes. I was having FUN and was ready to go again!

Now, had my brother won the battle-of-the-wits that afternoon, the story may have ended on a much less positive note. But I learned a valuable lesson that day about TRUST – I trusted my sister to guide me and not place me in a harmful situation. I also learned that trying something NEW could be fun!

Publishing is a lot like learning to roller skate. It can be intimidating at first, but when paired with someone you can trust — once you start rolling — you’re bound to see positive results.

You don’t have to navigate the “wild, wild west” of publishing by yourself. We’re here to walk beside you, guide you, and help you avoid a myriad of self-publishing pitfalls.

Contact Cathy for more info . . .

The Story Matters

We’ve all seen the t-shirts about how “Punctuation Matters” . . .

And I recently learned first-hand how much placing your words in the correct order ALSO matters.

My entire life, I’ve heard the family story about how one of my Miller ancestors married a Cherokee maiden back during the Trail of Tears era. I have Cherokee documents showing both my Mother and Grandmother’s membership in the Cherokee Nation. It was simply understood as “fact” that I had inherited my Cherokee DNA from a female ancestor.

 

Enter the power of 2017 technology through Ancestry.com and Facebook. A distant cousin posted on Facebook that she was doing some research, and ran across a hand-written letter from the 1800’s which had been scanned into Ancestry.com. It told the story about the actual origin of our family’s Cherokee heritage.

As romantic as the original family story was, come to find out, it may not be all that accurate. It seems the Millers lived above their General Store, in an area now known to overlap the borders of Oklahoma and Kansas – right along the path of the Trail of Tears. To their dismay, they awoke one morning to discover a small Cherokee boy sitting outside of their establishment. According to the letter, he had gotten lost or left behind, and they immediately adopted him as one of their own.

So, rather than the original story being told as . . .

“A Miller married a Cherokee maiden during the Trail of Tears era.”

It should have been told as . . .

“A small Cherokee boy, lost on the Trail of Tears,
was adopted by the Miller family and grew up to marry a maiden.”

This throws a whole new light on the subject of ancestral DNA . . . where DNA also stands for “Do Not Assume”.

This new info does not dispute our Cherokee heritage . . . BUT for those family members who are trying to connect the dots on the family tree, this creates a whole new grand adventure of exploration down another “limb” of this newly-found maiden’s heritage.

So, whether you are writing your family history or making history by being the first in your family to write a book and grow your business, we can help.

And we promise to help you put your words in the proper order.

To learn more about how our Branding and Publishing programs can help you tell YOUR story, give us call at 888-598-0886.