We were craving Chinese food and our usual local favorite restaurant was under new ownership. The quality of the food had diminished drastically, and it was time to find a new favorite.
For several months, we have been asking friends and neighbors for suggestions. One, in particular, kept coming to the top of the referral list, so we decided we were ready for a new adventure. As we walked towards the restaurant from the parking lot, we could see through the front glass windows and noticed someone running to greet us. As she swung open the front glass door, she offered a loud and robust, “Welcome Home!”.
Aside from being startled and amused, I also noticed how those two little words immediately made me feel . . . well . . . WELCOME and “at home”. They were definitely going the extra mile to welcome new patrons, the food was actually VERY GOOD . . . and the service was even better! The wait-staff kept in contact, yet didn’t “hover” while we ate. We will definitely go back, and I can’t wait to re-experience their “Welcome Home!” (and the food).
We Brand. We Design. We Publish.
If you grew up reading Dr. Seuss, you are probably quite familiar with “Horton Hears a Who” (originally published August 12, 1954), the metaphorical story of many tiny voices joining together in a chorus loud enough to be heard. The story resonated with me as a child, and seems to be an appropriate metaphor for the state of our planet lately.
Just as in the Dr. Seuss book, if you listen to ANY news program recently, you hear many voices throughout the world simultaneously asking to be heard. Voices shouting of decades and generations — if not centuries — of persecution based upon race, color, gender, nationality, physical or mental abilities, sexual orientation, religion, family culture or politics . . . and more. Many voices, joining in chorus, to find a better way of living, loving and learning to co-exist.
As a female growing up in mid-America, living with my Mother and Stepfather, I remember the exact day when I was told my voice did not count — third grade, just before dinner. I don’t recall the subject of the conversation, but I vaguely remember my Stepfather asking me to do something (probably set the table or such). My independent 8-year-old-self told him, “No thank you, I’m busy.” At which point, my Mother explained I was not allowed to tell an adult, “no”, let alone a MALE adult. Now, granted, this was early 1960’s, and the most popular show on TV was “Father Knows Best”.
I’m sorry to say, but it wasn’t until recently (when the “me too” campaign came to light) that this memory came full-circle, and I began to realize how much of an impact that one conversation has had on every male relationship I’ve had over the past 50-plus years.
I’ve never been one to silence my opinion, but now I understand better WHY I offer my opinions. In my heart, I knew my WHY matters. My WHY comes from not understanding what my Mother was telling me, nor agreeing with it, but knowing I definitely needed to follow my Mother’s lead in order to stay safe. My WHY fuels my passion to help others find their voice and tell their story.
WHAT IS YOUR WHY?
Everyone has a story. Many have stories which need to be told.
As a helper-and-healer, you too (more-than-likely), have a story to tell. What motivates you to help YOUR clients? We’ve identified three main “helping” themes in the hundreds of books we’ve published . . .
As a small business owner, having a non-fiction book is one of the most highly-successful marketing tools to help you . . .
- Establish Your Credibility
- Inspire More People
- Project a Professional Image
- Develop Greater Visibility for Your Business
- Attract, Retain and Solidify Your Client Base
That’s where we come in.
As Professional Author Consultants, we help you tell your story, with one of the most experienced staff in the independent self-publishing industry. Our writing coaches teach business owners to become authors and our publishing consultants teach you how to be your own publisher, avoid the self-publishing pitfalls, and keep 100% of your royalties.
If you are ready for your voice to be heard, reach out . . . email me or give me a call.
Last week, one of my key referral sources called me her “Publishing Sherpa”. I hold your hand, walk you through the process, and guarantee a pain-free delivery of your book to your doorstep. Really. It’s much easer than childbirth.
You may remember the storm of May 11, 2016 . . . you know the one . . . when our neighbor’s tree totally demolished our detached garage. Over a year later, we’re still feeling the effects of that day.
Take the saga of the bathroom door. We had stored our first-floor bathroom door (adjacent to the office) in the garage as a “Later Gater” project. You know the kind . . . the projects which turn into “out of sight, out of mind” and mysteriously vanish from the to-do list. Yes, we had a temporary door on the bathroom so it could still be used, but ultimately we wanted the original door back in place after a good sanding and new paint. Unfortunately the door met it’s demise that stormy day, and we’ve been on the hunt for a 1940’s period-specific replacement door off-and-on ever since.
Frustrated with not finding a suitable door at any of the local rehab/resale shops, we took to social media, asking our neighbors for ONE random, unneeded door which may be lurking in their basement or garage. BINGO! Although not an exact match, we found a close “second” (FREE!) and proceeded to retrofit the door to fit our much smaller opening.
It’s quite a nice door. Probably the nicest door in the entire house. Solid oak. I’m quite proud of our new (old) door. As you know, most older homes never have anything which is plumb or level or square . . . let alone door openings which are perpendicular or horizontal. Jack took extra time and effort to retro-fit the door (but swears he’ll never do THAT again).
Yep, here comes the metaphor: Like everything else which vanished when the old garage was torn down and hauled off, our door reminds me of all of the other “Later Gaters” which may have vanished from our to-do list . . . both at home AND in the office. How many other “Happy Endings” might there be if I turned my attention to some of the other “Later Gaters”? How many other doors could I easily open if I simply asked for help?
While writing this blog today, I received an email from one of our author-clients in Arkansas. We’ve helped them publish a couple of books, and they are building their business around speaking and offering workshops around the country . . .
“I can’t remember a time that the words in my mind weren’t looking for a creative outlet. I dreamed of writing a book, but I assumed wealth or fame were prerequisites. I was vaguely aware of self-publishing, but I didn’t know where to begin, and the idea of learning it all was too overwhelming. Then a friend wrote a book and told me about Davis Creative. After talking to Jack and Cathy, I realized that I could really do this. My husband and I sent our manuscript, cover ideas, and a modest down-payment to Davis Creative, and within weeks we had a book. Now we have two books, with three more in the works, and we just completed our first training event using our books. We sell a few hundred a month by devoting 15 hours a week to calling and meeting with members of our target market. The Davises helped make my dream come true.” ~ Kelly Condra
Kelly and Preston Condra took a leap of faith and asked us for help with self-publishing their books. They looked their “Later Gator” right in the eye and and trusted us to help walk them through what seemed like an impossible dream.
Now . . . to go find another “Later Gator” I can check off my list!