Posts Tagged ‘brand identity’

Yesterday, I quit.

YESTERDAY, I QUIT . . .

I quit thinking small.

I quit thinking I need to do it all myself.

I quit discounting my talent and services.

I quit thinking I am supposed to know how to do everything.

TODAY, I  BELIEVE . . .

I believe I only attract those people who are excited to be working with me.

I believe I’ve “GOT THIS”!

I believe it’s OK to take breaks during the day and let my mind rest while NOT working.

I believe what I do contributes to the positive awakening of the world.

And tomorrow . . . I TRUST everything will work out just dandy.

Because, after all . . .

Lukewarm vs. Pretty Cool.

Certain things are not meant to be lukewarm.
Showers. Hot Chocolate. Eggs. Gravy. Relationships.
. . . and why not “dougwarm” or “anniewarm”?
Research shows the word “lukewarm” popped up around the 14th century as meaning “slightly warm”.  “Luke” is derived from “lew” or “lewk” or “leuk”, in Middle English, which meant “tepid” (slightly warm). This in turn came from the Old English adverb “hlēowe,” which means “warm or sunny.” Additionally, “hlēowe” came from the Proto-Germanic “hlēwaz,” meaning “warm.” Within two centuries, it also began having a figurative meaning, that of “lacking in enthusiasm.”
Here in the United States, lukewarm tends to connote “less than” warm . . . as in, were things to be ideal, what you have in front of you (hot chocolate, eggs, a first date) should be warmer. . . and warmer would be better, if not best.
At Davis Creative, we don’t do lukewarm.
Our clients reach out to us because they know they will never get “lukewarm” nor “almost.” We don’t do things “almost” . . . we do them right the first time, with enthusiasm, excitement and eagerness.
You deserve the best, you expect the best, you get the best. 
Now . . . if you are Dutch, and just happen to be living in the US . . . and just happen to be working with Davis Creative, feel free to use the word, “leuk” (pronounced LUKE). Research also shows that the Dutch currently use this word as in “cool” or “nice.”
So, if you like the services we have provided for you, please feel free to respond enthusiastically with “LEUK!”
We’ll think you are pretty-cool, too.

Fireworks Get Noticed

My mother’s birthday was July 4th.

And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how to make that happen.

She always led with her “sparkling” personality, and it always served her well. Even after she moved to a nursing home, she landed on the front page of the Webster Kirkwood Times at least twice.

As I look back, I now realize (in her own way), she was teaching me to be a “Firecracker”. . .

After all . . . Fireworks Get Noticed.

I now use my Mom’s “how-to-be-a-firecracker lessons” for creating my own “Fireworks” in business:

  • GREET and introduce yourself to everyone you meet.
  • SMILE and the world smiles back (she wrote this one in her high school year book).
  • SPARKLE and always dress to impress — whether it’s your wardrobe or your website.
  • GIVE of your Time, Treasure and Talent.
  • COMMUNITY — surround yourself with supportive people.
  • PERSISTENCE — if there is something you want, ASK for it.
  • HAVE FUN — people want to work with people who are having fun.

If you are in business for yourself, and are ready to get noticed, give me a shout . . . I bet we can create some great fireworks together . . . I learned from the best!

HAPPY BIRTHDAY, MOM!

Finding My INNER-G

My weekly blog post is due. I need an idea . . . an inspiration of some sort. I’ve hit a metaphorical roadblock.

Sometimes I just need some inner guidance – some INNER-G.

When you work for yourself and you love what you do, your business “day” can easily turn into nights and weekends as well. The longer I do this (this entrepreneurial “thing” – now in my 13th year), the more I have learned to STOP and take breaks.

Perhaps it’s a walk, a sit on our covered front porch or the back deck, a short nap, or a ride in the car – with the windows down, if possible – especially if I need to blow out the cobwebs in my brain.

For me, it’s all about having a process where I have learned to LET GO of any expectations I have around the perceived roadblock. It could be anything from dealing with a whiny client (NOT you) to needing a new idea, to how to pay that bill which just landed on my desk.

I’ve learned to recognize the “roadblock” feeling – a dull heavy sensation in the middle of my chest – almost like an invisible set of hands pushing me forward AND back at the same time. If I actually listen to the “nudge”, and let myself “break away”, it more-often-than-not leads me back to my INNER-G . . . my “flow”.

I REALLY, REALLY like it when I’m in the “flow”. Ideas come faster than I can sometimes type (or write). Words which I’ve been searching for all day (or all week) begin to pop in my head and I’m better able to serve our clients and help them grow their businesses.

Giving myself permission to take a break and regain a connection to my INNER-G (my inner guidance) has been pivotal in being able to grow OUR business.

If you’d like to learn more about how we can help YOU find your own INNER-G so you can Look Good, Attract More Clients and Monetize Your Passion . . . give me call.

PS: Our new website just went live last week . . . take a quick peek and let me know what you think!

Fuzzy Brands Breed BANAL Benefits

ba·nal
bəˈnäl,bəˈnal/
adjective

D: So lacking in originality as to be obvious and boring.

I learned the word BANAL from my mother.  She LOVED crossword puzzles, and as it became more difficult for her to see, I would sit with her at the nursing home, asking her the clues as she rattled off the answers with lightning speed.
She had most of the answers memorized from years of subscribing to the same puzzle magazine.  She knew the answer by how they asked the question.  She knew the answer would change, depending upon whether we were looking for a 5-letter word vs. a 7-letter word.  She learned to rely upon repetition, consistency and memory.  
That’s why it was important when I went to replenish her inventory with new crossword puzzle books, I was told (by her) to look for a specific publisher – a specific brand – the “EASY Crosswords” by Dell Magazines.  I’m pretty certain my mother was not their only loyal fan “for life”.
So how did Dell turn mundane crossword puzzles
into a “gotta have” brand?
REPETITION:  Brand awareness is one of the most important things you can build for your business.  You want customers to recognize your brand when they see it. You want to create a specific emotional response in the viewer when they come into contact with your brand.  Many customers  will still remain loyal to a brand they love, even it that means paying a little more for it.
CONSISTENCY:  Consistency makes your brand feel more dependable.  Part of engaging a positive emotion with your consumer is to make them feel like they know your brand and that your brand can be trusted.  They learn to know what to expect and they know they will like the outcome.  Putting a consistent brand message in front of consumers is one strong step in the right direction to attracting new customers.
MEMORY:  Everything your customer and prospects remember about your company through interaction, products, advertising, events, etc. contributes to the overall lasting impression of your “brand”, be it positive or not.  Brand memory occurs when you share a consistent visual, verbal and virtual brand message, and is a major step towards letting consumers get to know you.
Just like my mother, as she became increasingly more familiar with the “Easy Crosswords“, nothing else would suffice – which is the ultimate definition of Brand Loyalty.
When consumers learn to know, like and trust you, they are more likely to purchase from you and more likely to recommend you to others.
It’s really that Easy.
PS:  Thanks, Mom, for giving me the love of language! 

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”  

A few look at me as if I’m crazy — but soon learn I have method in my madness. We’re not selling windmills, whistling lessons or wonder-bras — we’re selling the RELIEF or FEELING our customer receives from making the purchase. We want them to feel good about doing business with us.

Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . .

10 Ways to BE Your Brand.
  1. BE-Lieve. Believe in your product/service and others will too. Love what you do and don’t be afraid to let it show.
  2. BE Giving. Be of service by offering more than your customers and staff expect.
  3. BE Integrated. Create brand standards and use them. Identify colors, fonts and messaging unique to your business. Again, USE them.
  4. BE Seen. Have a great logo? Use it. Need a new one or an update? Hire a professional to fix that for you.
  5. BE Heard. Know your key messaging and share with your employees and around your community. Let people know WHY you love what you do.
  6. BE Bold. Boldly share your visual, verbal and virtual message every chance you get. Find your niche, fill a void.
  7. BE Valuable. Bring value to the table. Value propositions have no value if they fall short of expectations.
  8. BE Committed. Follow through on your commitments to your clients, your community, and to yourself.
  9. BE Trusted. Establish relationships based upon trust, honesty and integrity.  Trust your gut, follow your instincts.
  10. BE Consistent. Deliver on your brand promise. Play your strengths. Reframe your weaknesses. Respond proactively.

BRAND STRATEGY

Making Your Brand “FEEL” Good.

SO . . . How DOES your brand make your customer feel?

Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for each claim their choice is best. A successful brand creates the perception that there is no other product/service on the market quite like yours.

Brand Equation
 

A “FEEL GOOD” brand occurs when you:Define, Design, Deliver

  • DEFINE your business focus.
  • DESIGN your business image.
  • DELIVER your business message.

IN THE NEWS

How to Design a Brand

TOM ASAKER  |  Author, speaker and provocateur  |  2/16/12

I was recently turned on to the legendary designer Dieter Rams, whose comments below were made three decades ago during a speech to the supervisory board of Braun:
“Good designers must always be avant-gardists,
always one step ahead of the times. They should,
and must, question everything generally
thought to be obvious. . .” 
. . . So I’ve decided to appropriate Dieter’s ethos and apply it to designing a “good” brand; one that creates growth in profitability, as well as happy and healthy, holistic relationships. I’ve specifically referenced his “Ten Principles for Good Design” from his book “Weniger, aber besser” (“Less, but better”). I hope I’ve done justice to the spirit of his timeless words . . .