Posts Tagged ‘brand message’

That Extra TOUCH

Serenity, Simplicity and Sanity will always
OUTSHINE & OUTLAST
Chaos, Clutter and Confusion 

. . . whether it comes in the form of personal relationships, world politics, that spare closet, or your marketing message. Like attracts like. What we put out into the world gets reflected back to us . . .
Driving home last week from an early evening event, the neighborhood was already engulfed in darkness at 6pm, even with streetlights. As I turned onto my street, another car was headed towards me, and as it got closer, I noticed the car manufacturer’s logo on the front grille was back-lit, ever-so-subtly, catching my eye and drawing attention to it. It was a Mercedes . . . with an “Extra TOUCH” to draw me in.

Now, I’m not a “car” person, but I love fine design. Movado watches. Chanel. The Republic of Tea. Korbel Brut Champagne. Mercedes.

What I passed on the road was not one of those cars which had been retro-fitted with neon “running lights”, hyper-extended chassis, thrust mufflers, and boom boxes (showing my age?!). That is NOT what I saw the other evening. What I saw was the epitome of refined design. A simple whisper which spoke volumes . . . and got me to notice.
What seems, at first glance to be uncomplicated, minimal design . . . is actually, just the opposite. It takes more time and thought to create the designs which epitomize great products and services  . . . to add that Extra TOUCH of refinement.

Adding the Extra TOUCH to a brand begins with . . .

  • T – Timeless simplicity
  • O – Optimized awareness of your audience
  • U – Uncomplicated, uncluttered elements
  • C – Creative, memorable design
  • H – Honest, authentic, lasting impression

So, when you are ready to Shine, Stand Out and Get Noticed for all the right reasons . . . reach out

We can help you find that one, unique Extra TOUCH, specifically for YOU and your brand.
We Brand, We Design, We Publish.
We Help You Shine.