Posts Tagged ‘color’

AGENT of Change

Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day.

On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one of our UpsiDaisy.com designs for a convention her company was planning in Paris. Their theme was “Agent of Change”.

“OK. I think we can do that.”

The trick was . . . she needed dozens of shirts, imprinted with our design, her logo and a “combo” flag of France, Mexico and the US. By Friday, March 31, 2017.

“OK. I think we can do that.” (Hoping we really could make it happen.)

Who doesn’t like a fire-drill every now-and-then?!

SO . . . within 24 hours, Jack redrew the custom flag, AND we found a vendor (in her small Indiana town, no less) who could produce the shirts in time, IF we could send the art by 5pm on Tuesday.

“OK. I think we can do that.”

AND WE DIT IT! And we can work that fast for you, too, when needed!

 

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color”

Handing someone a generic business card or marketing piece tells them your company is . . . well,  generic. 

IMG_7518

Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.

You become memorable.

Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.

What message does your business “hum”?

 

Color Commentary

The Dichotomy of Contrast

Pantone’s Spring 2012 Color Forecast

PantoneSprint 2012
Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels.

  • This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” hues for an attention-grabbing marketing statement.
  • For a high-volume “SHOUT”, pair two or more neons for a more youthful, trendy presentation of your marketing palette.
  • For a more sophisticated, refined “whisper”, pair two or more of the softer tones to give personality to your brand.
Remember  . . . whichever color palette combination you choose, it needs to represent the essence of your business and all that you stand for. Financial Advisors probably won’t want to go for the neon palette unless they only want to attract skate-boarding rock stars.