Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day.
On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one of our UpsiDaisy.com designs for a convention her company was planning in Paris. Their theme was “Agent of Change”.
“OK. I think we can do that.”
The trick was . . . she needed dozens of shirts, imprinted with our design, her logo and a “combo” flag of France, Mexico and the US. By Friday, March 31, 2017.
“OK. I think we can do that.” (Hoping we really could make it happen.)
Who doesn’t like a fire-drill every now-and-then?!
SO . . . within 24 hours, Jack redrew the custom flag, AND we found a vendor (in her small Indiana town, no less) who could produce the shirts in time, IF we could send the art by 5pm on Tuesday.
“OK. I think we can do that.”
AND WE DIT IT! And we can work that fast for you, too, when needed!
“Painting” said Pooh, “is like humming in color”
Handing someone a generic business card or marketing piece tells them your company is . . . well, generic.
Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.
You become memorable.
Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.
What message does your business “hum”?
The Dichotomy of Contrast
Pantone’s Spring 2012 Color Forecast
- This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” hues for an attention-grabbing marketing statement.
- For a high-volume “SHOUT”, pair two or more neons for a more youthful, trendy presentation of your marketing palette.
- For a more sophisticated, refined “whisper”, pair two or more of the softer tones to give personality to your brand.
LOGOS & COLOR
As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message.”
Many leading brands are so linked to specific hues that they are primarily recognized by their color or colors.
Think Tiffany blue, Coke red, American Express blue, Kodak yellow and red, or DeWalt black and yellow. “Tiffany Blue” is the colloquial name for the blue color associated with Tiffany & Co., the New York City jewelry company. Tiffany Blue is a specific shade of light blue; it is very similar to the blue of a robin’s egg. The color is produced as a private custom color by Pantone, with PMS number 1837. As a trademarked color, it is not publicly available and is not printed in the Pantone Matching System swatch books.
When a color and design “signature” is established, it becomes the brand identifier that reinforces the image in the marketplace. This includes print and collateral materials, websites, packaging, point-of-purchase displays, signage, as well as the product itself, creating what is termed a “total brand experience”.
To your customer, when joining your “tribe”, color becomes a subliminal part of the brand experience. Whenever they shop or seek information about your brand, color serves to reinforce your brand and helps to establish that they will receive the same quality and service across many platforms.