Building your brand begins with three C’s. Each are dependent upon the other, and each grow exponentially as you develop the others. Fail at one, and the other two “wobble”.
- CREDIBILITY is built upon client trust in you, your product and your promises.
- CONSISTENCY in what you offer defines your BRAND. Consumers like to know what to expect.
- Creating a CONNECTION with your consumer through your marketing message and product performance rounds out the 3rd leg of your triple promise.
As you build your BRAND, you strengthen each of the three C’s, creating a strong business foundation. As you build your credibility, your consistency and your client connections, you solidify your BRAND.