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Posts Tagged ‘define’

BRAND STRATEGY

Making Your Brand “FEEL” Good.

SO . . . How DOES your brand make your customer feel?

Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for each claim their choice is best. A successful brand creates the perception that there is no other product/service on the market quite like yours.

Brand Equation
 

A “FEEL GOOD” brand occurs when you:Define, Design, Deliver

  • DEFINE your business focus.
  • DESIGN your business image.
  • DELIVER your business message.