Posts Tagged ‘design for business’

Fireworks Get Noticed

My mother’s birthday was July 4th.

And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how to make that happen.

She always led with her “sparkling” personality, and it always served her well. Even after she moved to a nursing home, she landed on the front page of the Webster Kirkwood Times at least twice.

As I look back, I now realize (in her own way), she was teaching me to be a “Firecracker”. . .

After all . . . Fireworks Get Noticed.

I now use my Mom’s “how-to-be-a-firecracker lessons” for creating my own “Fireworks” in business:

  • GREET and introduce yourself to everyone you meet.
  • SMILE and the world smiles back (she wrote this one in her high school year book).
  • SPARKLE and always dress to impress — whether it’s your wardrobe or your website.
  • GIVE of your Time, Treasure and Talent.
  • COMMUNITY — surround yourself with supportive people.
  • PERSISTENCE — if there is something you want, ASK for it.
  • HAVE FUN — people want to work with people who are having fun.

If you are in business for yourself, and are ready to get noticed, give me a shout . . . I bet we can create some great fireworks together . . . I learned from the best!

HAPPY BIRTHDAY, MOM!

AGENT of Change

Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day.

On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one of our UpsiDaisy.com designs for a convention her company was planning in Paris. Their theme was “Agent of Change”.

“OK. I think we can do that.”

The trick was . . . she needed dozens of shirts, imprinted with our design, her logo and a “combo” flag of France, Mexico and the US. By Friday, March 31, 2017.

“OK. I think we can do that.” (Hoping we really could make it happen.)

Who doesn’t like a fire-drill every now-and-then?!

SO . . . within 24 hours, Jack redrew the custom flag, AND we found a vendor (in her small Indiana town, no less) who could produce the shirts in time, IF we could send the art by 5pm on Tuesday.

“OK. I think we can do that.”

AND WE DIT IT! And we can work that fast for you, too, when needed!

 

Fuzzy Brands Breed BANAL Benefits

ba·nal
bəˈnäl,bəˈnal/
adjective

D: So lacking in originality as to be obvious and boring.

I learned the word BANAL from my mother.  She LOVED crossword puzzles, and as it became more difficult for her to see, I would sit with her at the nursing home, asking her the clues as she rattled off the answers with lightning speed.
She had most of the answers memorized from years of subscribing to the same puzzle magazine.  She knew the answer by how they asked the question.  She knew the answer would change, depending upon whether we were looking for a 5-letter word vs. a 7-letter word.  She learned to rely upon repetition, consistency and memory.  
That’s why it was important when I went to replenish her inventory with new crossword puzzle books, I was told (by her) to look for a specific publisher – a specific brand – the “EASY Crosswords” by Dell Magazines.  I’m pretty certain my mother was not their only loyal fan “for life”.
So how did Dell turn mundane crossword puzzles
into a “gotta have” brand?
REPETITION:  Brand awareness is one of the most important things you can build for your business.  You want customers to recognize your brand when they see it. You want to create a specific emotional response in the viewer when they come into contact with your brand.  Many customers  will still remain loyal to a brand they love, even it that means paying a little more for it.
CONSISTENCY:  Consistency makes your brand feel more dependable.  Part of engaging a positive emotion with your consumer is to make them feel like they know your brand and that your brand can be trusted.  They learn to know what to expect and they know they will like the outcome.  Putting a consistent brand message in front of consumers is one strong step in the right direction to attracting new customers.
MEMORY:  Everything your customer and prospects remember about your company through interaction, products, advertising, events, etc. contributes to the overall lasting impression of your “brand”, be it positive or not.  Brand memory occurs when you share a consistent visual, verbal and virtual brand message, and is a major step towards letting consumers get to know you.
Just like my mother, as she became increasingly more familiar with the “Easy Crosswords“, nothing else would suffice – which is the ultimate definition of Brand Loyalty.
When consumers learn to know, like and trust you, they are more likely to purchase from you and more likely to recommend you to others.
It’s really that Easy.
PS:  Thanks, Mom, for giving me the love of language! 

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color”

Handing someone a generic business card or marketing piece tells them your company is . . . well,  generic. 

IMG_7518

Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.

You become memorable.

Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.

What message does your business “hum”?

 

TYPOGRAPHY

When Typography Meets a Needle, a Thread and a Book

July 12, 2012     |   designtaxi.com ThreadBook

I have a life-long love of typography, books and fiber art, so when I ran across this story that combines ALL THREE into this one-of-a-kind handmade book, I was quite excited!

Poland-based artist Iwona Przybyla threaded string through sheets of paper to create a book that ‘pops-up’ letters of the alphabet.

The typography book, entitled ‘Kąt 90 stopni (90 degrees)‘, showcases the 26 letters of the English alphabet — each intricately sewn with light and dark blue string so that when the book opens at 90-degrees at any page, a 3D letter appears.

View the entire alphabet here . . .

DESIGN FOR BUSINESS – APPs

APP: “LogosQuiz”
By Atico Mobile S.L.
LogoQuiz 

To test your recognition of global brands, check out the new LogosQuiz APP (FREE) on iTunes. This quiz game keeps you guessing the names of hundreds of well-known logos from companies around the world. Clues help you successfully complete the game. More info . . .

DESIGN FOR BUSINESS

What’s YOUR Type?

Does this font make me “look big”?

Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing” new fonts), the language of fonts and their subliminal messaging continues to fascinate me. Choosing the right fonts — whether for your logo, your annual report or your next book cover — sets the tone for how your business is perceived.

Traditionally, financial services have always been known to use a SERIF font from the Times Roman family to emote trust, stability, authority (as in the ING example) — but even that has changed over the years in an effort to be portrayed as less “stodgy” and more “current” (as in the US Bank example).

 
ING bank

 

Choosing your “TYPE” is much more than just picking your favorite font from your computer.

Good Design is Good Business.

Design Matters — especially if your business matters to you.

As we welcome 2012, and look back over 2011, we notice a trend in the types of projects that consistently come our way. With that in mind, we have renamed our e-news, “Design Matters,” where we will continue to share monthly “tips, trends and tales,” as they pertain to our three primary lines of business:

  1. DESIGN FOR BUSINESS. More than great graphic design, we help our clients create a great identity with strategic design concepts — from custom logos, to business marketing materials, to web-based graphics. With over 25 years experience (each) in working for for Fortune 100 and Fortune Top-10 corporations, we bring a global perspective with a micro-level insight to help their clients “Define, Design & Deliver” their message to their consumer.
  2. DESIGN FOR PUBLISHING. Great book design is more than ink on paper. We work with authors and publicists across the country to help design books that sell. As a certified Professional Author Consultant, Cathy serves as Publishing Project Manager, helping authors navigate the self-publishing process — from creating connections with ghost-writers and editors, through cover and interior design, through printing, marketing and promotion.
  3. DESIGN FOR LIFE. Planting Seeds of Positive Perspective at UPSIdaisy.com, this “one-time-hobby” website grew by leaps and bounds in 2011, and our custom designs were printed on a variety of products and shipped all around the world. Our messages of hope, inspiration and humor touched households in the US, Great Britain, Australia, Canada, the Solomon Islands, Italy, Portugal, Ireland and more!

We hope you continue to follow us we create positive ripples — be it around the corner or around the globe.