Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day.
On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one of our UpsiDaisy.com designs for a convention her company was planning in Paris. Their theme was “Agent of Change”.
“OK. I think we can do that.”
The trick was . . . she needed dozens of shirts, imprinted with our design, her logo and a “combo” flag of France, Mexico and the US. By Friday, March 31, 2017.
“OK. I think we can do that.” (Hoping we really could make it happen.)
Who doesn’t like a fire-drill every now-and-then?!
SO . . . within 24 hours, Jack redrew the custom flag, AND we found a vendor (in her small Indiana town, no less) who could produce the shirts in time, IF we could send the art by 5pm on Tuesday.
“OK. I think we can do that.”
AND WE DIT IT! And we can work that fast for you, too, when needed!
D: So lacking in originality as to be obvious and boring.
into a “gotta have” brand?
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined as local, regional, national or global.
Watching how global brands transcend their own iconic brands to target core audiences can help you learn to expand your own brand.
Take Nike’s latest NYC campaign:
“Painting” said Pooh, “is like humming in color”
Handing someone a generic business card or marketing piece tells them your company is . . . well, generic.
Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.
You become memorable.
Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.
What message does your business “hum”?
When Typography Meets a Needle, a Thread and a Book
I have a life-long love of typography, books and fiber art, so when I ran across this story that combines ALL THREE into this one-of-a-kind handmade book, I was quite excited!
Poland-based artist Iwona Przybyla threaded string through sheets of paper to create a book that ‘pops-up’ letters of the alphabet.
The typography book, entitled ‘Kąt 90 stopni (90 degrees)‘, showcases the 26 letters of the English alphabet — each intricately sewn with light and dark blue string so that when the book opens at 90-degrees at any page, a 3D letter appears.
To test your recognition of global brands, check out the new LogosQuiz APP (FREE) on iTunes. This quiz game keeps you guessing the names of hundreds of well-known logos from companies around the world. Clues help you successfully complete the game. More info . . .
What’s YOUR Type?
Does this font make me “look big”?
Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing” new fonts), the language of fonts and their subliminal messaging continues to fascinate me. Choosing the right fonts — whether for your logo, your annual report or your next book cover — sets the tone for how your business is perceived.
Traditionally, financial services have always been known to use a SERIF font from the Times Roman family to emote trust, stability, authority (as in the ING example) — but even that has changed over the years in an effort to be portrayed as less “stodgy” and more “current” (as in the US Bank example).
UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . .
Quite often, when a national brand’s primary logo is in black and white, they reserve the option to show that same logo in whatever color-of-the-moment suits a particular campaign.
Finding ways to expand your brand throughout every consumer touch-point serves to reinforce brand recognition and establish brand loyalty.
Design Matters — especially if your business matters to you.
As we welcome 2012, and look back over 2011, we notice a trend in the types of projects that consistently come our way. With that in mind, we have renamed our e-news, “Design Matters,” where we will continue to share monthly “tips, trends and tales,” as they pertain to our three primary lines of business:
- DESIGN FOR BUSINESS. More than great graphic design, we help our clients create a great identity with strategic design concepts — from custom logos, to business marketing materials, to web-based graphics. With over 25 years experience (each) in working for for Fortune 100 and Fortune Top-10 corporations, we bring a global perspective with a micro-level insight to help their clients “Define, Design & Deliver” their message to their consumer.
- DESIGN FOR PUBLISHING. Great book design is more than ink on paper. We work with authors and publicists across the country to help design books that sell. As a certified Professional Author Consultant, Cathy serves as Publishing Project Manager, helping authors navigate the self-publishing process — from creating connections with ghost-writers and editors, through cover and interior design, through printing, marketing and promotion.
- DESIGN FOR LIFE. Planting Seeds of Positive Perspective at UPSIdaisy.com, this “one-time-hobby” website grew by leaps and bounds in 2011, and our custom designs were printed on a variety of products and shipped all around the world. Our messages of hope, inspiration and humor touched households in the US, Great Britain, Australia, Canada, the Solomon Islands, Italy, Portugal, Ireland and more!