Posts Tagged ‘design’

Creating Positive RIPPLES

At Davis Creative, our mission is to “create positive ripples”, and our purpose is to help YOU (our clients) help more people. You rely upon us to help you Look Good, Attract More Clients and Make More Money, and we love helping you create a “Happy, Healthy, Heart-filled Planet” — be it the mental-, physical-, financial-, or social-health of an individual, business or community.

From logos and taglines to business cards and books . . . our client base spans the globe with sales in all 50 states and in 17 countries. We help the “helpers and healers” . . . the life coaches, mentors, therapists, physicians, educators, authors, speakers, and a spectrum of professional service providers — all having one thing in common — they are making this world a better place.

Our RIPPLES . . . Our Core Beliefs . . . Our Client Commitment:

  • RESPECT: We value diversity, unique perspectives and positive experiences.
  • INTEGRITY: We take responsibility and do the right thing.
  • PASSION: We love working with people who are passionate about their business and about helping others.
  • PROMISE: We keep our word and make a commitment to support our clients’ best interests.
  • LEGACY: We give. We give back. We give our clients their brand advantage.
  • EXCELLENCE: We believe “Good Design is Good Business”, and good design encourages an atmosphere of excellence.
  • SHARING: A peaceful world starts with sharing a single smile.

Sharing our RIPPLES . . .

The greatest compliment we receive is your repeat business. The second greatest compliment we receive is your referral to a new client! If you know someone who you think would be a great fit and needs our help, have them give Cathy a call at 888-598-0886.

AGENT of Change

Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day.

On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one of our UpsiDaisy.com designs for a convention her company was planning in Paris. Their theme was “Agent of Change”.

“OK. I think we can do that.”

The trick was . . . she needed dozens of shirts, imprinted with our design, her logo and a “combo” flag of France, Mexico and the US. By Friday, March 31, 2017.

“OK. I think we can do that.” (Hoping we really could make it happen.)

Who doesn’t like a fire-drill every now-and-then?!

SO . . . within 24 hours, Jack redrew the custom flag, AND we found a vendor (in her small Indiana town, no less) who could produce the shirts in time, IF we could send the art by 5pm on Tuesday.

“OK. I think we can do that.”

AND WE DIT IT! And we can work that fast for you, too, when needed!

 

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”  

A few look at me as if I’m crazy — but soon learn I have method in my madness. We’re not selling windmills, whistling lessons or wonder-bras — we’re selling the RELIEF or FEELING our customer receives from making the purchase. We want them to feel good about doing business with us.

Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . .

10 Ways to BE Your Brand.
  1. BE-Lieve. Believe in your product/service and others will too. Love what you do and don’t be afraid to let it show.
  2. BE Giving. Be of service by offering more than your customers and staff expect.
  3. BE Integrated. Create brand standards and use them. Identify colors, fonts and messaging unique to your business. Again, USE them.
  4. BE Seen. Have a great logo? Use it. Need a new one or an update? Hire a professional to fix that for you.
  5. BE Heard. Know your key messaging and share with your employees and around your community. Let people know WHY you love what you do.
  6. BE Bold. Boldly share your visual, verbal and virtual message every chance you get. Find your niche, fill a void.
  7. BE Valuable. Bring value to the table. Value propositions have no value if they fall short of expectations.
  8. BE Committed. Follow through on your commitments to your clients, your community, and to yourself.
  9. BE Trusted. Establish relationships based upon trust, honesty and integrity.  Trust your gut, follow your instincts.
  10. BE Consistent. Deliver on your brand promise. Play your strengths. Reframe your weaknesses. Respond proactively.

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color”

Handing someone a generic business card or marketing piece tells them your company is . . . well,  generic. 

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Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.

You become memorable.

Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.

What message does your business “hum”?

 

BRAND STRATEGY

Making Your Brand “FEEL” Good.

SO . . . How DOES your brand make your customer feel?

Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for each claim their choice is best. A successful brand creates the perception that there is no other product/service on the market quite like yours.

Brand Equation
 

A “FEEL GOOD” brand occurs when you:Define, Design, Deliver

  • DEFINE your business focus.
  • DESIGN your business image.
  • DELIVER your business message.