Posts Tagged ‘design’

A Preference for Excellence

A “COMMA CAUSIE” (my newest made-up word) is an example of
when an ill-placed comma, or simply a missing comma,
causes the meaning of your statement to change.
We see these COMMA CAUSIES© all the time. Our clients either have way too many commas, or not enough. They look for areas where they can reduce their budget, and decide they don’t need an editor. Sometimes they elect to use their neighbor’s middle son who is a college journalism student, or their daughter’s 5th grade English teacher . . . all of which may very well be good choices, but perhaps not necessarily qualified to edit their book — making it make it more marketable and easier to read.

It boils down to a Preference for Excellence.

Kind of like deciding to make your wedding cake from a box mix vs. hiring a professional cake maker to create a masterpiece for your daughter’s wedding.
Trust me . . . I love cake, and am certainly the “cake mix” type of chef. Which is probably why Jack now does all the cooking (and baking) . . . you should ask him about his Red Wine Chocolate Bundt Cake or the Lemon Drizzle version (with at least 100 lemons). They are both excellent. I’m drooling.

It’s ALL about Excellence.

Whether we’re talking about writing or design, it’s all about EXCELLENCE. 
Years ago, I came across a copy of a speech given by Milton Glaser, to the graduating class of a prestigious graphic design college. Glaser is considered by many to be an iconic pillar in the world of graphic design. If you have not heard of him, I’m sure you have seen his highly-recognized icon for the city of New York.
I loved the speech enough to have it printed on greeting cards . . . and a very-much-shortened postcard version . . . both of which I often use when sending notes to clients.

Ready for Excellence?
Give me a call. We Brand, we Design, we Publish.

What’s in YOUR Dream Box?

I spent some time with my two grandsons this past weekend (ages 5.5 and 3). They love electronics . . . our iPad and iPhones have the requisite toddler apps for EDU-tainment.

Their latest attraction, which captures BOTH of their attention simultaneously is called, “Creative Galaxy” which we access through Amazon Prime (the 3-year-old showed me how to find it on the iPad).

Although I didn’t quite follow the storyline, as I “tuned in” late, I DID catch the part about having a “Dream Box”. The animation then cuts away to actual, real-live children who are in a craft-room setting, showing you how to make your very own Dream Box out of a Puffs box or milk carton, or such.

It’s probably no surprise to anyone who knows us (or our daughter), the boys have grown up in a world of art, and a “craft project” is definitely something their mother has made sure was on their list of to-do’s. In fact, they each already have a “Treasure Box” where they store their special finds . . . rocks, marbles, loose change, feathers, lost keys, broken pieces of toys . . . you know . . . TREASURES found along the path of Life.

So, when the oldest asked me, “What’s a Dream Box?”, I jumped at the chance to talk about hopes, dreams and aspirations . . . the invisible stuff you hope (learn?) to manifest. OK, so maybe the word “manifest” is a bit much here for the audience, but when the 3-year-old tells me, “I want a Manta Vest” . . . I’ll work on finding one.

So, we talked about the invisible stuff . . . how fun it would be to grow up and be a robot . . . and work on a construction site driving a “mixer” (but it has to be air-conditioned) . . . and eat chocolate cake every day . . . with pears. We talked about drawing pictures of things we want to do and adding them to our Dream Box . . . kind of like a 3-D Vision Board. Pretty Cool, huh?!

I WANT A DREAM BOX! . . . Guess what just got moved to the top of my weekend “do something creative” list!?

SOOOO . . . What would YOU put in YOUR Dream Box ? . . . and how can I help you make it a reality?

Our clients come to us with a vision . . . a dream to attract more clients, help more people . . . and yes, make more money.

Share Your Dream. Share Your Vision. Share Your Wealth.

Give me a call . . . I’d love to hear ALL about what’s in YOUR Dream Box and help you make that happen.

Brands. Books. Dream Boxes.

What size Manta Vest do you wear?

Creating Positive RIPPLES

At Davis Creative, our mission is to “create positive ripples”, and our purpose is to help YOU (our clients) help more people. You rely upon us to help you Look Good, Attract More Clients and Make More Money, and we love helping you create a “Happy, Healthy, Heart-filled Planet” — be it the mental-, physical-, financial-, or social-health of an individual, business or community.

From logos and taglines to business cards and books . . . our client base spans the globe with sales in all 50 states and in 17 countries. We help the “helpers and healers” . . . the life coaches, mentors, therapists, physicians, educators, authors, speakers, and a spectrum of professional service providers — all having one thing in common — they are making this world a better place.

Our RIPPLES . . . Our Core Beliefs . . . Our Client Commitment:

  • RESPECT: We value diversity, unique perspectives and positive experiences.
  • INTEGRITY: We take responsibility and do the right thing.
  • PASSION: We love working with people who are passionate about their business and about helping others.
  • PROMISE: We keep our word and make a commitment to support our clients’ best interests.
  • LEGACY: We give. We give back. We give our clients their brand advantage.
  • EXCELLENCE: We believe “Good Design is Good Business”, and good design encourages an atmosphere of excellence.
  • SHARING: A peaceful world starts with sharing a single smile.

Sharing our RIPPLES . . .

The greatest compliment we receive is your repeat business. The second greatest compliment we receive is your referral to a new client! If you know someone who you think would be a great fit and needs our help, have them give Cathy a call at 888-598-0886.

AGENT of Change

Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day.

On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one of our UpsiDaisy.com designs for a convention her company was planning in Paris. Their theme was “Agent of Change”.

“OK. I think we can do that.”

The trick was . . . she needed dozens of shirts, imprinted with our design, her logo and a “combo” flag of France, Mexico and the US. By Friday, March 31, 2017.

“OK. I think we can do that.” (Hoping we really could make it happen.)

Who doesn’t like a fire-drill every now-and-then?!

SO . . . within 24 hours, Jack redrew the custom flag, AND we found a vendor (in her small Indiana town, no less) who could produce the shirts in time, IF we could send the art by 5pm on Tuesday.

“OK. I think we can do that.”

AND WE DIT IT! And we can work that fast for you, too, when needed!

 

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”  

A few look at me as if I’m crazy — but soon learn I have method in my madness. We’re not selling windmills, whistling lessons or wonder-bras — we’re selling the RELIEF or FEELING our customer receives from making the purchase. We want them to feel good about doing business with us.

Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . .

10 Ways to BE Your Brand.
  1. BE-Lieve. Believe in your product/service and others will too. Love what you do and don’t be afraid to let it show.
  2. BE Giving. Be of service by offering more than your customers and staff expect.
  3. BE Integrated. Create brand standards and use them. Identify colors, fonts and messaging unique to your business. Again, USE them.
  4. BE Seen. Have a great logo? Use it. Need a new one or an update? Hire a professional to fix that for you.
  5. BE Heard. Know your key messaging and share with your employees and around your community. Let people know WHY you love what you do.
  6. BE Bold. Boldly share your visual, verbal and virtual message every chance you get. Find your niche, fill a void.
  7. BE Valuable. Bring value to the table. Value propositions have no value if they fall short of expectations.
  8. BE Committed. Follow through on your commitments to your clients, your community, and to yourself.
  9. BE Trusted. Establish relationships based upon trust, honesty and integrity.  Trust your gut, follow your instincts.
  10. BE Consistent. Deliver on your brand promise. Play your strengths. Reframe your weaknesses. Respond proactively.

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color”

Handing someone a generic business card or marketing piece tells them your company is . . . well,  generic. 

IMG_7518

Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.

You become memorable.

Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.

What message does your business “hum”?

 

BRAND STRATEGY

Making Your Brand “FEEL” Good.

SO . . . How DOES your brand make your customer feel?

Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for each claim their choice is best. A successful brand creates the perception that there is no other product/service on the market quite like yours.

Brand Equation
 

A “FEEL GOOD” brand occurs when you:Define, Design, Deliver

  • DEFINE your business focus.
  • DESIGN your business image.
  • DELIVER your business message.