Posts Tagged ‘publish’

A Preference for Excellence

A “COMMA CAUSIE” (my newest made-up word) is an example of
when an ill-placed comma, or simply a missing comma,
causes the meaning of your statement to change.
We see these COMMA CAUSIES© all the time. Our clients either have way too many commas, or not enough. They look for areas where they can reduce their budget, and decide they don’t need an editor. Sometimes they elect to use their neighbor’s middle son who is a college journalism student, or their daughter’s 5th grade English teacher . . . all of which may very well be good choices, but perhaps not necessarily qualified to edit their book — making it make it more marketable and easier to read.

It boils down to a Preference for Excellence.

Kind of like deciding to make your wedding cake from a box mix vs. hiring a professional cake maker to create a masterpiece for your daughter’s wedding.
Trust me . . . I love cake, and am certainly the “cake mix” type of chef. Which is probably why Jack now does all the cooking (and baking) . . . you should ask him about his Red Wine Chocolate Bundt Cake or the Lemon Drizzle version (with at least 100 lemons). They are both excellent. I’m drooling.

It’s ALL about Excellence.

Whether we’re talking about writing or design, it’s all about EXCELLENCE. 
Years ago, I came across a copy of a speech given by Milton Glaser, to the graduating class of a prestigious graphic design college. Glaser is considered by many to be an iconic pillar in the world of graphic design. If you have not heard of him, I’m sure you have seen his highly-recognized icon for the city of New York.
I loved the speech enough to have it printed on greeting cards . . . and a very-much-shortened postcard version . . . both of which I often use when sending notes to clients.

Ready for Excellence?
Give me a call. We Brand, we Design, we Publish.

Let It Be: Teddy Bears & Tyrants

If you haven’t noticed, there’s a whole lot of negative-energy “stuff” swirling around the planet lately. From hurricanes and earthquakes to political tyrants, tirades and Twitter feeds.

I can easily name a few people who need an official “time out” in a rocking chair with their teddy bear (and I’m not referring to my two darling grandchildren who happen to be outshining ALL the negativity in this world).

I try to avoid the news so I don’t get caught up in all the negative “stuff,” but then I feel guilty not knowing what the heck is going on . . . that I “should” be knowledgeable and have an opinion.

So I peek at the news. DANG.

Yes, I have an opinion . . . and HERE IT IS:

LET IT BE.

LET IT BE ME WHO STARTS THE POSITIVE RIPPLE.

LET IT BE allows me to LET GO of that which I cannot control and focus on solutions. When I focus on the solutions, more solutions appear.

LET IT BE creates a sturdy, positive foundation at home, in my neighborhood, in my community . . . country . . . globe.

LET IT BE does not mean I don’t care . . . quite the contrary.  What we exhibit on the micro level affects the macro level. So I start at home.

LET IT BE empowers me to make positive choices at the micro level to create positive ripples with everyone I meet.

LET IT BEgin with me.

Done preachin’.

Go ahead . . . call me Pollyanna. I know you want to.

And if you’d like to hear my opinion on how to BRAND, DESIGN AND PUBLISH your way into a high-energy, absolutely-positively magnetic brand, give me a call.

I’ve got some pretty good opinions on that topic as well.

Now . . . to go find my teddy bear.

Taming the “Later Gators” and Opening Doors

You may remember the storm of May 11, 2016 . . . you know the one . . . when our neighbor’s tree totally demolished our detached garage. Over a year later, we’re still feeling the effects of that day.

Take the saga of the bathroom door. We had stored our first-floor bathroom door (adjacent to the office) in the garage as a “Later Gater” project. You know the kind . . . the projects which turn into “out of sight, out of mind” and mysteriously vanish from the to-do list. Yes, we had a temporary door on the bathroom so it could still be used, but ultimately we wanted the original door back in place after a good sanding and new paint. Unfortunately the door met it’s demise that stormy day, and we’ve been on the hunt for a 1940’s period-specific replacement door off-and-on ever since.

Frustrated with not finding a suitable door at any of the local rehab/resale shops, we took to social media, asking our neighbors for ONE random, unneeded door which may be lurking in their basement or garage. BINGO! Although not an exact match, we found a close “second” (FREE!) and proceeded to retrofit the door to fit our much smaller opening.

It’s quite a nice door. Probably the nicest door in the entire house. Solid oak. I’m quite proud of our new (old) door. As you know, most older homes never have anything which is plumb or level or square . . . let alone door openings which are perpendicular or horizontal. Jack took extra time and effort to retro-fit the door (but swears he’ll never do THAT again).

Yep, here comes the metaphor: Like everything else which vanished when the old garage was torn down and hauled off, our door reminds me of all of the other “Later Gaters” which may have vanished from our to-do list . . . both at home AND in the office. How many other “Happy Endings” might there be if I turned my attention to some of the other “Later Gaters”? How many other doors could I easily open if I simply asked for help?

While writing this blog today, I received an email from one of our author-clients in Arkansas. We’ve helped them publish a couple of books, and they are building their business around speaking and offering workshops around the country . . .

“I can’t remember a time that the words in my mind weren’t looking for a creative outlet. I dreamed of writing a book, but  I assumed wealth or fame were prerequisites. I was vaguely aware of  self-publishing, but I didn’t know where to begin, and the idea of learning it all was too overwhelming. Then a friend wrote a book and told me about Davis Creative.  After talking to Jack and Cathy, I realized that I could really do this. My husband and I sent our manuscript, cover ideas, and a modest down-payment to Davis Creative, and within weeks we had a book. Now we have two books, with three more in the works, and we just completed our first training event using our books. We sell a few hundred a month by devoting 15 hours a week to calling and meeting with members of our target market. The Davises helped make my dream come true.”  ~ Kelly Condra

Kelly and Preston Condra took a leap of faith and asked us for help with self-publishing their books. They looked their “Later Gator” right in the eye and and trusted us to help walk them through what seemed like an impossible dream.

Now . . . to go find another “Later Gator” I can check off my list!