As Professional Author Consultants, we’ve helped a long list of people — business owners, entrepreneurs, professionals, doctors, therapists, helpers and healers — publish more than 200 books over the past 15 years. We’ve learned a lot along the way, and although the industry feels like it changes daily, we’ve captured what we consider to be 100+ of the most important ideas for optimizing your book marketing impact.
“It’s not how well your book sells . . .
It’s all about how well your book sells you!”
Promoting and marketing your book is a full-time job, and if you are serious about growing your business, your non-fiction book is a key marketing tool in promoting that growth. Do not be intimidated by the depth of the ideas contained in this document. You do not need to do EVERYTHING listed here in order to have a successful publishing and marketing experience with your book.
For ease in organization and discussion, the document is divided into three phases:
PRE-LAUNCH: Ideas to add to your TO-DO list BEFORE your book launch.
LAUNCH: Ideas to add to your TO-DO list DURING your book launch.
POST-LAUNCH: Ideas to add to your TO-DO list AFTER your book launch.
Many of the ideas mentioned in each phase are interchangeable. Start small, step outside of your comfort zone — pick one (or two) and JUMP IN!