Brand. Identity. Imprint. Stamp.
When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope first.
When we want to attract new business, we are really asking for a “Stamp of Approval” from our new customer. Our “brand” is our business identity . . . our unique imprint . . . our one-of-a-kind STAMP.
How do we Develop a Distinctive S.T.A.M.P.?
S = Focus on how to best SERVE our customers
T = Instill TRUST with our customers and our employees
A = Make it easy to ACCESS our business and products
M = Tailor our MESSAGE and MEDIUM to reach our audience
P = Honor our PROMISES with a commitment to excellence
Bezos, Branson & Buffet on Brand:
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
“The brand is only as good as our products, so . . .
if people have a good experience . . .
then they’ll try the next product that we launch.”
– Richard Branson
“Your . . . brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett