Making Your Brand “FEEL” Good.
SO . . . How DOES your brand make your customer feel?
Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for each claim their choice is best. A successful brand creates the perception that there is no other product/service on the market quite like yours.
- DEFINE your business focus.
- DESIGN your business image.
- DELIVER your business message.