I see a lot of what I call “Talking Heads” throughout social media. The video messages on Facebook and LinkedIn are EVERYWHERE . . . each claiming to have the PERFECT solution to what THEY perceive as my immediate need.
It reminds me a lot of the “Carnival Barkers” I encountered as a child at State Fairs. It was the job of the Carnival Barker to convince you to come play THEIR game and win THE prize of a lifetime. They too, made it sound like they were the ONLY solution to make my day better.
The Dangling Carrot . . . or was that a Giant Blue Teddy Bear?
Unfortunately, as a 10-12 year old child, these were the games where I ended up spending all of my allowance just for the CHANCE to win the 4-foot-tall, giant blue teddy bear. I had a spot all picked out for it in my bedroom. I never won that blue teddy bear . . . and eventually stopped believing I could. I suppose I never really NEEDED that blue teddy bear, but it would have been really cool to have bragging rights for a few days . . . or weeks.
The same discretionary deflection skills I could have used when I was 10-12 years old on the Carnival walkway are the same skills I need today when navigating my way through the great American bi-ways of social media. You think you are simply out for a calm, relaxing, Sunday afternoon stroll through social media, only to find yourself being bombarded with . . .
“Step right up!” . . . “Put your money here!” . . .
“Everyone’s a winner!” . . . “Your life will suck if you don’t buy now!”
Yep . . . guilty.
- Guilty of buying into the notion that if I don’t buy into “this” or “that” program that my life/business/future will be doomed for eternity.
- Guilty of thinking I had to do the exact same thing . . . “bark” out my UVP (Unique Value Platform) to any willing listener.
- Guilty of hoping my barking would resonate with at least a few who might call me.
NOPE. NADA. NOT GOING THERE NO MO . . .
I LOVE dogs, but I’m not a barker. It’s actually quite the contrary. You see, my personal mission in life is to “create positive ripples.” This is the foundation for our business. As your Author Brand Connection, we help you Find Your Voice, Tell Your Story, and Make a Difference . . . which ultimately helps you GROW YOUR BUSINESS.
It’s really that simple.
“I never knew there were so many steps and details.
I can’t believe how easy your team makes the entire process . . .
I couldn’t have done it without you!”
So, if you’re ready to grow your business AND make a difference . . . give us a call.
We are ready to help.
Right now, I’m going to go let the dog in . . . he’s barking.