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Sell more books by creating Publishing Assets

I’ve been very busy this Fall with speaking events, and as I share my perspective on the current “Wild, Wild, West of Self-Publishing,” the ONE question I continue to get asked the most is, “How do I sell more books?”

And yes, I typically answer with . . .

“It’s not about how well your book sells . . .
But, it IS all about how well your book SELLS YOU!”©


But what does that really mean?

It means you need to develop PUBLISHING ASSETS for your book. A Publishing Asset is any high-reach, high-visibility action that helps you create more meaningful relationships with your target audience.

Remember . . . your book is a marketing tool that “sells” your mission/message/movement. The more targeted, high-reach marketing assets you create, the more books you are likely to sell. Your focus should be on the top of the list in the above graphic.

To learn more about creating Publishing Assets for your book,
schedule a phone call with Cathy HERE.

To invite Cathy to come speak to your group about
“The Wild, Wild, West of Self-Publishing,” contact Julie HERE.