Who Says A Fish Can’t Sell?: True Tales From Top Salespeople

As a veteran salesman and first-time author, Jim Cornbleet’s book, “Who Says A Fish Can’t Sell?” is a reflection on his life as a salesman and the experiences of other top salespeople. He tells an entertaining tale of what it takes to be a great salesperson, offering an inside look at the process, and most importantly, key learnings.

The sales profession has been around roughly since the stone age. Archeologists have traced hunters trading for the best flint weapons and tools. No wonder that sales have long been studied, analyzed, and popularized in movies and literature—from “The Music Man” to “Death of a Salesman.” In “Who Says A Fish Can’t Sell?” Jim shares what qualities shape a great salesperson through stories about memorable catches and the ones that got away.

NOTE: Jim’s 7-year-old grandson drew the fish on the cover!


Lunch & Learns 2020


Our L&L theme for 2020 is “Inspiring Authors.” Each month, we’ll welcome guests who help authors by sharing what they K.N.O.W.: K is for Knowledge, N is for New Ideas, O is for Opportunities for Success, and W is for Wisdom Shared.

Let’s face it . . . authors are writers and are typically afraid of the word “sales.” How can we be more at ease with “Sales” and sell more books? . . .

Join Cathy as she and author Jim Cornbleet discuss all things “Sales” on Thursday, January 23, 2020, at 11:30 am Central.


Around 20 years ago, while navigating thru my “corporate” period, I found myself on a flight to somewhere, sitting next to a Disney Imagineer. What I remember most about the conversation is that, much like a 4-year-old, I asked a thousand questions about what his job was like.

I was enthralled with the concept of working for Disney, let alone getting to be called an “Imagineer!” That conversation was more than likely the “seed” which later motivated me to work for myself and leave the corporate world behind.

As I look back over 2019 and look forward to 2020, I’ve decided to claim this title of “Imagineer.” After all, an Imagineer . . .

  • Knows everything is possible
  • Finds ways to make things work
  • Uses the art of storytelling to make people happy
  • Adds music and play to brighten their days
  • Paints their world with rainbow colors
  • Turns dreams into reality
  • Follows their heart

I invite you to join me as an Imagineer of Life and let’s see what the next decade can bring!

A New Day. A New Year.
A New Way of Looking at Life!

As I reached for my wallet, I realized my debit card was missing, followed shortly thereafter by that sinking feeling of fear, dread, and anxiety. I immediately checked all the pockets of what I had worn the previous day as my mind raced through the last few places I had visited.

I narrowed it down, remembering I had gotten gas at the local QT less than 24 hours earlier. It must have slipped out of my pocket when I got back into the car.

Oh great. Visions of my debit card laying on the ground in a puddle of muddy snow and ice popped into my head as I decide to head back to that same QT. What were the odds that someone might actually have picked it up and turned it in to a cashier (or worse)? Perhaps I should simply rush to the bank and immediately cancel it.

Years ago, we were big fans of the TV sitcom, “The Office.” Steve Carrell had the main role of Michael Scott and Rainn Wilson played the earthy odd-duck, Dwight Schrute. One holiday episode highlighted Dwight bragging about “accidentally” hitting a duck with his car on the way to work. He exclaims, “It’s a Christmas Miracle!” as he eagerly drooled over his newly-gifted holiday feast. To this day, we still exclaim (tongue-in-cheek), “It’s a Christmas Miracle!” whenever we spot a coincidence or semblance of luck – no matter the time of year.

I decided to take my chance on the kindness of strangers and headed back to the QT. As I walked up to the nearest cashier, I asked, “This may be a crazy question, but did anyone happen to turn in a lost debit card yesterday afternoon?” After asking the requisite “name” and “color of card” questions, the cashier checked his register drawer and shouted, “Cathy Davis, come on down!” as he held up my debit card.

The guy in line behind me says, “It’s a Christmas Miracle!”

The kindness of strangers is Alive and Well in STL!

No matter what Holiday you celebrate this season,
may you always be blessed with an abundance of miracles!


Author Beth Thater-Maune recently released her book, Unlock Your Soul’s Purpose as an Amazon International Bestseller.

While on several spiritual retreats around the world, Beth experienced many visitations from God, Jesus, the Pleiadians, and other spirits of the Higher Realm. During one particular visit, standing in the Temple of Records with Jesus, Beth accepted the task of writing Unlock Your Soul’s Purpose in order to share with the world her experiences and the wisdom she was receiving.

This book guides readers to answer your Divine Calling, understand your life’s purpose and inner journey, and operate within the spirit realm. Beth encourages you to explore your spiritual and religious belief systems, to look at your life story in order to find the lessons there and to shine your inner light beyond the imaginable.

To join Beth, her family, and friends at her book launch in celebration, click HERE to attend. 

Click HERE to purchase Beth’s book in paperback, hardback or Kindle.




For the past 11 months, my selected word-for-the-year was “Treasure.” My intent was to be much more aware of the treasures in my life . . . family, health, humor, clients, etc. In reflection, I’d have to say that yes, 2019 was a treasure-filled year of experiences.

Overall, 2019 gave us quite a RUSH of new clients to welcome on board, with new books to help publish, and invaluable experiences in getting to know the authors and their books. Through our own internal efforts and those of our trusted referral partners, we are gratefully on target to have our biggest year yet.

But I also want to say a quick THANK YOU to those people and experiences which may not have necessarily been all that pleasant. LUCKILY, these were few and far-between, yet important lessons were included. The 3 most important lessons we learned were . . .

  1. Don’t sweat the small stuff . . . we heard this plenty of times before, but we needed to consciously incorporate it into daily living and working . . . and take time to NOT WORK.
  2. Start where you are . . . and don’t try to “catch up” . . . organize, prioritize, monetize. (Thank you Bill Prenatt.)
  3. The customer MAY NOT always be right . . . we learned to set better boundaries and not let the rare occasion of not being able to please someone ruin our day . . . week . . . year.

So, as we move into the Winter Holiday Season, it is with MUCH GRATITUDE that we THANK YOU for sharing 2019 with us. We have YOU, a member of our rainbow of clients from all across this planet, for whom we are eternally grateful to have in our lives.

May this Winter Holiday Season find you welcoming much JOY and HAPPINESS into your life!

I’ve been very busy this Fall with speaking events, and as I share my perspective on the current “Wild, Wild, West of Self-Publishing,” the ONE question I continue to get asked the most is, “How do I sell more books?”

And yes, I typically answer with . . .

“It’s not about how well your book sells . . .
But, it IS all about how well your book SELLS YOU!”©

But what does that really mean?

It means you need to develop PUBLISHING ASSETS for your book. A Publishing Asset is any high-reach, high-visibility action that helps you create more meaningful relationships with your target audience.

Remember . . . your book is a marketing tool that “sells” your mission/message/movement. The more targeted, high-reach marketing assets you create, the more books you are likely to sell. Your focus should be on the top of the list in the above graphic.

To learn more about creating Publishing Assets for your book,
schedule a phone call with Cathy HERE.

To invite Cathy to come speak to your group about
“The Wild, Wild, West of Self-Publishing,” contact Julie HERE.

It’s not about how well your books sell . . .
But, it IS all about how well your books SELL YOU!

Please don’t publish your book and THEN ask for help with marketing. You’ve got it all backwards. Your focus should not be on how many books you can
sell . . . but on how your book helps to MARKET YOU and your services.

Book Marketing is ALL about Relationship Building.

Your marketing conversation needs to happen BEFORE you publish your book and should include 3 key “M” components:

  1. MARKET: Who is your target market? Who needs your book? Why do they need your book?
  2. MESSAGE: How do you help them? What solutions do you offer? What makes your info better/smarter/more interesting than the other author/experts who do what you do?
  3. MASTER PLAN: How do you plan on meeting and building relationships with your target audience?
    • Online? (blogs, e-news, social media, podcasts, etc.?)
    • Offline? (speaking, workshops, training, events, etc.?)
    • Outreach? (networking, referral partners, cheerleaders, co-sponsored events, etc.?)

You can’t even call your manuscript complete until you have addressed all of the above three aspects. Otherwise, you are simply writing for the fun of it and it’s highly unlikely your published book will get noticed . . . let alone sell to people who do not know you.

Your big bucks will not happen because of books sold on Amazon. The best return on your investment dollar will be from sales you make personally — from your website or when speaking.

When we work with authors BEFORE their book is published, we not only help them find answers to the above questions, but they are better positioned to be seen as the expert they truly are, sell more books, and see a greater return on their publishing investment.

Are you ready to have a conversation with Cathy?
Schedule time on her calendar HERE.

Congratulations to Tessa Greenspan on receiving #1 International Bestseller status on Amazon!

From Outhouse to Penthouse is a story about overcoming all the odds and learning to thrive. With unconditional love from her mother, a husband who was a produce wiz and the support of her family and employees, Tessa took a failing business with one million dollars in debt to successfully turn her store around, grossing ten million dollars in sales.

Tessa is a motivating, energetic force with a deep faith. She strongly believes in the law of attraction, leading with a loving, generous heart, and knows that life is about being real, humble and kind. Never too old to dream, join Tessa on her journey as she leaves a trail of kindness through hard work and determination and uses the power of a giving heart to create her own destiny.

“My name is Tessa Greenspan
and I live life FULL OUT!

My purpose is to live a life of significance and leave a legacy of inspiration.

Life, I’ve discovered, is what you choose to make it. I’m making mine a good one — filled with happiness, smiles, and love.

I begin each day with a grateful heart, and I have much to be grateful for.



Buy your very own heartwarming and inspiring copy, as an e-book or paperback, HERE!

To join Tessa at her St. Louis Book Launch,
with proceeds going to Cardinal Glennon Children’s Hospital,
you may register HERE!

Full Moons. The October full moon is known as the “Hunter’s Moon”. According to the Farmer’s Almanac, the Hunter’s Moon gets its name from the Native Americans. After the harvest, animals would come to the fields for scraps. With the full moon, it was easier to see deer and other animals and successfully hunt in the darkness. I’ve always been fascinated by the moon and take tons of photos of full moons. I seek them out, add the dates to my calendar, and photograph them as often as possible. As a child, I could see the moon from the window by my bed and it became a reassuring friend. Although occasionally hidden behind clouds, I knew it would always return! Much like the longtime friends in my life today, we may not connect on a daily basis, but they are always there when I go looking for them! They, like the moon, are part of my COMMUNITY.

Corner Saloons. Some of you also probably know that I grew up in the Midwest of the United States . . . around farmers, ranchers, oil rigs, and the open prairie. A few of these tiny Midwestern towns and communities now still thrive as suburbs of much larger urban areas which have since grown around them. This past weekend, I got to revisit one such community for a family event, and although many of our relatives and former retailers have moved away, the one community element still thriving was the corner saloon (bar). Most of these smaller towns still have a corner bar on just about every corner. It has evolved into the new “town square” . . . a consistent place to create community. Kind of like creating their very own “Cheers”. . . a place to go “where everybody knows your name”. And, yes, after the family event, many of us moved to the corner bar for lunch and continued to reminisce and celebrate the new communities we were creating in our lives today.

Creating Community. Experiencing the Full Moon and the Corner Saloon during the same weekend caused me to reflect on the type of community we help to build on a daily basis at Davis Creative.

You see, we help authors create brands and publish books which
connect people, create community and celebrate the sacred connections
in us all — no matter the diversity of our faith, race, nationality, or gender.

We turn down projects which create division, isolation, and separation.

It’s really that simple.


Our COMMUNITY MATTERS to us, so we recently came up with Seven Simple Seeds of Success to help describe our community of clients. If you are looking for a creative community for authors and small businesses and you identify with our Seven Seeds of Success, we’d love to have you join us.

Do you see yourself as . . .

  1. A Helper, Healer, or a How-to-Do-er?
  2. Determined to make a difference in the lives of others?
  3. Honest, ethical, and inspired to help others?
  4. Ready to be seen as the expert at what you do?
  5. Results-oriented and determined to succeed?
  6. A proponent of inclusion and diversity?
  7. Pleasant, happy, and fun to work with?

Then, to quote Bob Barker (for the over-50 crowd)
and Drew Carey (for the under-50 crowd) from
“The Price is Right . . . “COME ON DOWN”!

We can’t wait to share the power of publishing to help you
fulfill your mission, share your message, and create community.

Contact Cathy to learn more. 

It can be intimidating to think about sitting down to write an entire book in one session. 

You don’t have to.

Whether you are writing an entire book or submitting one chapter to an anthology, the process is pretty much the same . . .  simply focus on ONE CHAPTER AT A TIME.

In addition to helping our authors produce and publish about 50 books yearly, we sponsor and/or oversee at least 4 anthologies — also known as a collection of story chapters along a common theme — with each chapter written by a different author.

How to Write a Non-fiction Chapter that SHINES

We’ve noticed most first-draft writings tend to fall within one of 3 categories, those which either . . .

  1. Impress
  2. Inform
  3. Inspire

Although most writers tend to want to impress the reader with how much they know, it can sometimes backfire on them if the content comes across as too much about the author.

The writings which receive a more positive reaction from the readers tend to fall into the same 3 categories, but in reverse order . . .

  1. Inspire
  2. Inform
  3. Impress

The goal of any author is to use a balanced combination of the above.

Define. Describe. Depict. Double-back.

When writing for an anthology, you need to be succinct. It is your job to use your 2,000 – 2,500 words to get your point across and not leave the reader wondering what you are trying to say. When writing an entire book, you have quite a bit more room to get your point across, but either way, readers like to be engaged beginning with the very first sentence. If you want them to read your entire chapter (or entire book), consider following the 4 D’s . . .

  • Define. Explain your concept so anyone can understand it. Remember, your readers are not experts in your topic . . . avoid industry lingo . . . this is not a textbook. Keep the focus on the reader and NOT about you. You are here to help the reader, not tout your credentials (save that for your bio).
  • Describe. Give the facts to set the stage and offer credibility. Think about what you really want to include which would be important to your reader. Don’t worry about telling everything you know — you can always go into more detail on your website and/or when you meet with a new client.
  • Depict. Share benefits through real-life stories of how it works so people will understand the practical application and why what you do is a good idea. Personal stories — whether about your personal or professional life — tend to really grab the reader’s attention. Share something fascinating that happened in your life, perhaps even inspired you to take a chance or make a change. Readers can always relate to something you, as the author, have been through and learned from.
  • Double-back. What’s your point? Readers want to feel as if the author really understands them, gets them, and wants to provide them some sort of relief. Give the reader something to “take-away”. Why is “this” (what you do) a good thing and how can it greatly improve the life of the reader?

Whether you are writing one chapter in an anthology or an entire book of chapters, our goal is to help you retain your author’s voice and appeal to your specific audience. Your reader is more likely to remember you and your intention if the writing relates to them. Taking the time to write for THEM is what puts the spotlight on YOU and helps you shine.

THANK YOU to Pam Wilson, our Creative Writing Coach
for help in writing this week’s blog!
If you’d like to reach out to Pam, you can contact her HERE.

If you are ready to write ONE CHAPTER and you’d like to learn
more about our upcoming anthology programs, contact Cathy HERE.

If you are considering writing a book and you’d like to learn
more about how we help you make that happen, contact Cathy HERE.