In my daily conversations with aspiring authors, there are three topics I make sure I always cover . . .

  1. Please don’t plan your retirement around the sale of your book. Publishing is not an additional stream of income. Publishing is the vehicle — the method — for sharing your story, your wisdom, your perspective (aka: your Author Platform).
  2. It’s not about how well your book sells, but it IS all about how well your book sells YOU©. Your book is a marketing tool for your Author Platform. It doesn’t matter whether you have authored a memoir, a novel, a self-help, or a non-fiction business book . . . your Author Platform is the foundation of your message to the masses.
  3. R, R, R. The 3 R’s of Publishing refer to ‘Riting, Reading, and Ready. You can write it, but will they come? The measure of a good manuscript is when someone reads it, FINISHES the book, AND tells everyone how good it is. Are you R.E.A.D.Y.?


An author is R.E.A.D.Y. to publish when they can say “YES!” to having . . .

  • RESILIENCY. A RESILIENT author learns to not take things personally. Publishing your first book can be scary. You’ve used YOUR words to express YOUR thoughts, feelings, beliefs, etc. — and people are going to read them! They will know who you are! Yep. That’s what happens. Those people . . . they read your words, they end up liking what you have to say, and they want more.
  • EXCITEMENT. An EXCITED author believes in their message and has an inner knowing that it is good — NOPE NIX THAT — they know it is GREAT. Their message makes them come alive each morning and they are EAGER to share it with the world.
  • ADAPTABILITY. An ADAPTABLE author is willing to add the “sparkle finish” to their book. When you are ready to publish, you will be surrounded by a team of experts who have walked this path with hundreds of other authors. Your professional team assists you in navigating the self-publishing landscape and “polishes” your book, making your book more appealing and marketable (that means more SALES).
  • DETERMINATION. A DETERMINED author is ready to make things happen. Many authors equate the publishing process to giving birth. You’ve been working on your “baby” for many months (if not years) and it is time to share it with the world. Determination helps authors set and attain realistic goals.
  • YES! MINDSET. A YES! MINDSET will always open new doors of possibility, whereas “no” is the enemy of creativity and growth. A YES! MINDSET author will always be a team player and will always have more positive outcomes when publishing their book. If DETERMINATION helps you reach goals, a YES! MINDSET helps you exceed those original expectations.

If you think you are READY to publish . . .

Reach out. Give me a call. Ask about our READY, SET, LAUNCH Publishing Program. Let me show you how we use the power of publishing to build your brand, grow your business, and make a difference in the lives of the people you reach.

“Fearless and Fabulous: Finding Your Way Through Change and Beyond”



Change is inevitable.
How we react to it is purely our choice.

This collection of essays was mid-production when the phrase “shelter-in-place” became a common household conversation. As Fearless and Fabulous authors, the only choice was to keep moving forward and in doing so, inspire others to do the same!

Our power lies within and among.

Much like a single butterfly, each of the seventeen contributing authors has decided at some point in their life to make the personal choice to break through whatever is holding them back, reach for the light, and create a life worth living. Each has found the courage to go for what they want and make the changes necessary — not just in order to survive but to thrive.

Each year, during Fall migration, Monarch butterflies join together for their northward journey. The strength of the group — also known as a kaleidoscope — serves to protect and support each other along the way. Similarly, the power of the collective shines forth in the stories shared between the covers of this book. United in collaboration, these authors share their wisdom as their gift to you on your personal journey.

Please accept our invitation to join our kaleidoscope as we fearlessly navigate, hand-in-hand, towards a fabulous new earth!

“What do you want, Butterfly?”

Let’s go do that.


Right When You Need It

I’m a big believer in receiving “messages” from the strangest of sources.

If I wake up with a song in my head, I make note of the words and take it as a serious message from the source . . . also perhaps called a guardian angel, ancestral guide, spirit, God, shoulder fairies, etc.

So, I was not too surprised when Dixie Cup sent ME a series of messages. Now, anyone can buy this set of bathroom Dixie Cups, but what determines if it is a TRUE message for ME is whether or not I even notice it!

I’ve been using this stack of Dixie Cups for at least a couple of months, but I really only NOTICED they were talking to ME this past weekend! Four weeks into the 2020 Covid-19 quarantine and I had hit my wall of mental, physical, and emotional exhaustion. As I reached for a cup of water while brushing my teeth (and silently lamenting my over-the-top to-do list), I read my cup, “YOU GOT THIS!”

The message I needed; right when I needed it.

Which of these resonate with YOU?


Ways we can help you this week:

  1. Tuesday, April 21: FREE Pop-Up Publishing Q&A. Bring your questions about publishing, we’ll have answers. Register HERE to receive the ZOOM link.
  2. Thursday, April 23: FREE Lunch & Learn Join me this 4th Thursday of the month as I discuss Legal Matters for Authors with attorney, Krystal Weigl. It’s not nearly as complicated as it seems. Knowing what you want to accomplish is key. Everything else regarding strategy and planning comes second. Starting with what you want to achieve is the best way to make a legal plan that works for you. Register HERE to receive the ZOOM link.
  3. FREE 30-minute Maximum Impact Conversations. Connect to my calendar HERE to schedule time to talk and ask questions about self-publishing. Ask me anything about publishing . . . from DIY to traditional methods. You do not need to be an existing client.
  4. Payment plans, mini deposits, deferred payments, installment plans, and potential barter arrangements are available. Contact me to discuss.

As your Publishing Partner, we are here to take the confusion out of self-publishing. No matter where you are on your publishing path, we make sure your unique message lands with the audience who needs to hear it.


Breakdown vs. Breakthrough

Our youngest grandson will be six years old in June. He is a picky eater, and the last time he visited (late February), I noticed he eats one food on his plate at a time. As he devoured his French Fries, I asked him about the other items and he declares, “It’s a process, Gigi!” Apparently, he has been asked this same question in the past.

When given a full plate of food, he has figured out to break it down to a process and work his way through it, one step at a time. He started with his French fries (who wouldn’t!?), followed by his corndog, leaving the celery sticks until the last. By starting with the food-group he likes the best (French Fries), he eventually makes his way around his plate to his least-liked food group (green stuff). His highly creative process allows him to break through the adult nudging (that’s the uncomfortable part for him), eat the food he likes most (first), and affords him the ability to eat in peace (mostly).

Much like the current state of chaos and confusion we all find ourselves trying to navigate, his chosen path works for him and allows him to achieve his own personal “breakthrough” for meal survival. It’s only through breakdown that we reach a breakthrough.

Where are you on the path
from Breakdown to Breakthrough?

No matter where you are with the Chaos, Clutter, and Confusion (be it with LIFE or publishing), reach out. I have plenty of client connections I can introduce you to . . . and we can definitely help you with the publishing part.

  1. FREE 30-minute Maximum Impact Conversations. Connect to my calendar HERE to schedule time to talk and ask questions about self-publishing. Ask me anything about publishing . . . from DIY to traditional methods. You do not need to be an existing client.
  2. FREE Pop-Up Publishing Q&A: Join us via ZOOM, every Tuesday, 11:30 am central, for Q&A. Bring questions, we’ll have answers! Register HERE.
  3. FREE Inspiring Authors Lunch & Learn: Have lunch at your desk (or on your deck) on the 4th Thursday of every month, 11:30 am. Join me via ZOOM as I interview authors and industry experts on ways to help monetize your book. Register HERE
  4. Payment plans, mini deposits, deferred payments, installment plans, and potential barter arrangements are available. Contact me to discuss.

As your Publishing Partner, we take the confusion out of self-publishing, help you avoid the buyer-beware pitfalls, and guarantee your book will not look self-published.

Be prepared. Wouldn’t it be great to have your book completed and ready to launch when the fog of confusion lifts?

Got questions? Reach out.


SERIOUSLY: Are you worried about what’s next with life in general? Reach out for that too.

I’m more than happy to share my client resources with personal introductions to life coaches, business coaches, psychotherapists, doctors, chiropractors, lawyers, accountants, and more!

You are NOT alone.



Embrace the New!

Our world is changing right before our eyes. Although it may seem like time is standing still as we wait for the Shelter in Place to be lifted, our planet keeps spinning, our hearts keep dreaming, and life goes on. How we live our life and react to history-in-motion is entirely up to each of us.

Are you following the latest F.A.D. of Fear, Anxiety, and Dread? . . . Or do you choose to embrace the new P.A.C.E. of Peace, Anticipation, Courage, and Excitement?

If you are ready to embrace the new P.A.C.E. and be a step ahead in the new world, find out how the power of publishing can help you look good, get noticed, and grow your business . . .

  1. FREE 30-minute Maximum Impact Conversations. Connect to my calendar HERE to schedule time to talk and ask questions about self-publishing. Ask me anything about publishing. You do not need to be an existing client.
  2. FREE Pop-Up Publishing Q&A: Join us via ZOOM, every Tuesday, 11:30 am central, for Q&A. Bring questions, we’ll have answersRegister HERE.
  3. FREE Inspiring Authors Lunch & Learn: Have lunch at your desk (or on your deck) on the 4th Thursday of every month, 11:30 am. Join me via ZOOM as I interview authors and industry experts on ways to help monetize your book. Register HERE
  4. Payment plans, mini deposits, deferred payments, installment plans, and potential barter arrangements. Contact me to discuss.

As your Publishing Partner, we make the process easier and less stressful for you. We take the mystery out of self-publishing, help you avoid the pitfalls, and guarantee your book will not look self-published.

Got questions? Reach out.

Let your voice be heard!

Yes, it’s a crazy world we live in right now, and according to many experts, the businesses who will survive and be around when this chaos passes will be the ones who continue to communicate and let our followers know we are still here! Everyone and their Mother’s Brother is on social media right now, so getting heard can be quite the challenge.

Your voice and your power belong to you.
Just ask Horton, who heard a WHO . . .

Like the WHOs in Whoville, we need to be heard, we need to let others know WE ARE HERE! Our voice, our visibility, and message are more important now than ever before.


Be Consistent and Persistent with the 3 V’s and Stay Top-of-Mind:

  • VISUAL: Now is the time to make sure your visual brand message is consistent and professional; it’s important to look like you know what you are doing (especially when you do)!
  • VERBAL: Your written and verbal messaging must speak the same language and support your author/brand platform.
  • VIRTUAL: Your online image is the primary form of communication right now; make sure you are succinct, memorable, and professional.

We are here to help you look good, get noticed, and be heard. Take advantage of our . . .

  1. FREE 30-minute Maximum Impact Conversations. Connect to my calendar HERE to schedule time to talk and ask questions about self-publishing. Ask me anything. You do not need to be an existing client.
  2. FREE Pop-Up Publishing Q&A: Join us via ZOOM, every Tuesday, 11:30 am central, for Q&A. Bring questions, we’ll have answers! Register HERE.
  3. FREE Inspiring Authors Lunch & Learn: Have lunch at your desk (or on your deck) on the 4th Thursday of every month. Join me via ZOOM as I interview authors and industry experts on ways to help monetize your book. Register HERE.
  4. DC Publishing Partners Scholarship: Offered twice a year, in May and November. Application period for May’s recipient will begin early April and go through April 29, 2020. Detailed information and how to apply will be available the week of April 6th.
  5. DIY Self-Publishing Training Wheels: We’ve taken the mystery and confusion out of DIY and put it in black-and-white with a series of step-by-step, easy-to-follow, HOW TO handouts. Be watching for more info.
  6. One Chapter at a Time: We will begin accepting submissions for our next anthology in April, with the launch scheduled for October 2020. “Engaging Experts” gives you the ability to share your expertise with only one chapter (@ 2,000 words) and become an Amazon Bestselling Author at a greatly reduced price. Be watching for more info.
  7. Budget-friendly programs for smaller books (100 pages or less – approximately 25,000 words or less).
  8. Payment plans, mini deposits, deferred payments, and potential barter arrangements. Contact me for more info.

Let your voice be heard.

The triumphant element of Dr. Seuss’s “Horton Hears a Who” is that even the smallest among us has a voice that needs to be heard. Right now, our power is in our voice, and we need to be willing to be heard.

BE A WHO. Rise up and SHOUT! We need your wisdom and influence, and we are here to help you, no matter where you are on your self-publishing journey. It’s time to step out of the shadow of fear and step into the light of empowerment.

Let me know how we can help.

Please contact me if you have ANY questions or need help figuring out your next publishing step.

Together, we can do this!


We’ve got your back.

I love Spring. Clearing out the garden each year has always been very much a welcome, meditative practice for me . . . a process of cleaning out the old, dead leaves and making room for the new growth to sprout forth.

I look forward to digging in the dirt each Spring and “grounding” myself with Mother Earth. Especially this year, with everyone being quarantined and isolated, I can’t wait to get out and play in the flower beds around my home.

Perhaps the virus is part of the process of releasing the “old world” . . . releasing all those things that are not really working, but we just kept putting up with . . . like a half-broken toaster, a passive-aggressive client, or a bad habit.

As I look forward to the rebirth of the “new world” (post-virus), I’ve decided to plant some new SEEDS for myself . . .

  • S = Slow down, lighten up, let it go. Give myself some credit and give others the benefit of the doubt. It’s OK to be human.
  • E = Express gratitude daily (and often). Gratitude leads to more things to be grateful for.
  • E = “Everything is always working out for me” . . . say it whenever I feel stressed.
  • D = Don’t give up on my day-dream. This period is simply one chapter . . . not the whole book.
  • S = Support others and be of service whenever/wherever I can.

What SEEDS are you planting this Spring?

As we anxiously await the return to our new normal, I challenge you to let go of all that has not been working for you, nor supporting your “best” YOU. I’d love to hear about the SEEDS you are planting!

Nest, Nurture, and Ignite Compassion in Action

“There are those too gentle to live among wolves.”  — Alan Watts

. . . and those too generous of spirit to allow
the gentle among us to succumb to a virus.


It’s Time. We are here on this planet — at this particular time — for a definite reason.

“Houston, we have a situation.”

You see, there is a VIRUS among us. This VIOLENT, IRRATIONAL, RELENTLESS, UNDESIRABLE, SITUATION has developed into a global pandemonium with an outcome solely dependent upon our reaction to it. In the beginning, its impact was downplayed as “nothing to worry about” . . . “it will be gone before we know it.” Yet, this VIRUS has a rampant viral insensitivity, knows no boundaries, and takes all as prisoners. What started as the annoying sniffle we could once ignore and hide from, has now exploded into an uncontrollable beast, of which, even the highest counsel on the planet knows of no readily apparent cure. Yet.

It’s time for each of us to claim ownership of our contribution to the growth of this VIRUS — not just focus on survival. When we succumb to anger, isolation, and fear, the VIRUS grows. The answer is not to hide . . . the answer lies within you and me as we step up, speak up, and take back our power. The macro (planet) is only a reflection of the micro (you and me). We cannot wait for the “bigger brick” to hit us up-side the head. There is no bigger brick . . . the VIRUS is the frickin’ bigger brick.

NOW is the time to take back our power . . .

The VIRUS wants us to feel powerless and fearful — which only fuels its sense of grandeur and makes it feel more omnipotent. Many are feeling that so much in life is out of our control right now, yet this negative VIRUS is actually handing us the opportunity to focus on what we can control — ourselves and our reactions. When we turn our focus away from the VIRUS it begins to shrink, wither, and worry. When we turn IN-ward . . . inside our own mind, body, and spiritual connection . . . inside our closest circle of family, friends, and colleagues . . . we take back our power and find we no longer need this VIRUS. We do not need, nor want, to live in the shadow of fear.

You see, not only is NOW the time for us to nest and nurture, now is the time for each of us to ignite the flame of Compassion in Action within our global community. Take care of what you need to at home, then take care of your community. We all speak about compassion and we all say we want to help, but quite often we let other people do the work or we keep quiet so as to not “rock the boat!” This is not the time to sit back with a “wait and see” attitude. That party is over. What can we do?

  • What can we clean up, repair, or “fix” within our own sphere of influence, NOW?
  • What have we put on the back burner to “deal with later” that needs our attention, NOW?
  • Who needs us to reach out with our help (time, talent, treasure), NOW?
  • How can we extend a hand and be the “lift” someone else needs, right NOW?

We are at a crucial tipping point on this planet. Compassion in Action needs to happen now.

The planet needs you and me.

We need each other.

My guess is that you have probably already noticed the abundance of Helpers and Healers who have heard the call, identified their gift, and are offering their services — educators, trainers, speakers, motivational coaches, life coaches, business coaches, spiritual coaches, emotional intelligence coaches, health coaches, leadership coaches, relationship coaches, psychiatrists, therapists, nurses, doctors, and more (oh my!). You name it, and there is probably a coach for it. At first, this might seem intimidating (especially if you are in the same line of business), but perhaps it is a blessing.

I believe there is an invisible source for good at the helm, and this collection of Helpers and Healers is here, on purpose, at this specific time in history. These are the professionals who have gone through extensive training while inadvertently forming an invisible “safety net” in preparation to help the planet heal, transform, and thrive! There is an abundance of people who are/will be needing help, and we will each attract those who we are most qualified to help . . . this is our job, our purpose, our mission.

We are here as collaborators and partners. The strength of our safety net lies in our numbers and our ability to create strong connections.

It’s Time. We’ve been called to step up, find our voice, and be part of the solution.

Every aspect of our existence (environment, politics, health, race, religion, medical care, gender identification, immigration, relationships, business, finance, etc.) has been turned upside down, tossed into a gigantic jar of muddy water . . . shaken AND stirred . . .  and we ALL are now sitting on the universal planetary shelf, in a jar of muddy water, just waiting to see what the H#@L is going to happen next.

Muddy water.
Sitting still.
Gets clear.

As we sit and wait, the silt begins to settle, and we can more clearly see our next step.

That’s where WE come in.
WE are going to happen next.
WE are going to step up.

Many of you already have. Your passion and dedication to your work put you on the front-line of change! Your willingness to step up paves the way with courage and hope for the rest of us.

Don’t wait. Reach out. Extend a helping hand. Join the safety net.

  • Remember what it was like to just sit on your front porch and get to know your neighbors and ask what they need help with? Go do that.
  • Haven’t seen your neighbor across the street in a while? It’s time to check in and make sure everything is all right in their world.
  • If all you can muster right now is to watch, learn, and be a cheerleader for the rest of us, then please do that.

Then, when it’s time, GO VOTE.

We don’t need another brick-in-the-head VIRUS.

One of the common denominators I’ve noticed with our clients is that they all have big hearts and want to MAKE A DIFFERENCE in the lives of others.

Each year, as a member of the Professional Women’s Alliance, Davis Creative offers our time, talent, and treasure in support of their annual fundraising gala, Derby Days, with proceeds going to both Lydia’s House and the PWA Scholarship Fund. Lydia’s House provides safe, transitional housing and hope for abused women and their children. The PWA Scholarship Fund provides one-time educational assistance ($500 – $5000) for those currently enrolled in classes, enrichment opportunities, or tech school.

This year, we will be donating a “Make Time for Yourself” basket of books (and other gifts) to be auctioned off, and we’d love to include your book! Last year’s basket sold at-auction for well over $100!

If you’d like to have your book included in this basket, all you need to do is mail me a copy of your book! Reach out to me HERE for the street address and we’ll save you space in the basket for your book! All books need to arrive by Friday, April 3rd!

Thank you in advance for your BIG HEART and contribution in support of this event. Your participation will MAKE A DIFFERENCE in the lives of others!

“How do I price my book?”
is one of the most-asked questions we hear.

We all want to share our message with our audience, and we all want our audience to buy our books. Just PLEASE don’t plan your retirement around the sale of your book. Your book is a marketing tool used to sell YOU and your services — not an ATM.

The price you charge for your book is dependent upon the perceived V.A.L.U.E.

  • V = VISUAL IMPRESSION. Yes, you really can tell a book by its cover . . . and its interiors . . . and its content. Sub-quality books will reap sub-quality sales. Your book is quite often the very first impression someone has of you, and you want it to represent your brand — which is why you hire experienced, professional publishing consultants, editors, and designers. A professional, polished book will allow you to charge more for your book.
  • A = ALIGNMENT. Make sure your Brand Platform and your Author Platform are in alignment and make sense to your audience. This is where your Visual, Verbal, and Virtual messaging should mirror each other and “speak the same language.” Your book should reflect what you say on your website, in your social media posts, and what comes out of your mouth when networking. Consistent messaging is a commodity and supports your brand by establishing “expert” status. As an expert, you can charge more for your knowledge (and your book).
  • L = LEVERAGE. Leverage your knowledge about your target audience. Provide them useful or necessary information. What do they wake up in the middle of the night worried about? What is the relief they are seeking? Make sure you include this relief — these answers in your book. Offer the relief your audience seeks and you can charge more for your book.
  • U = USER-FRIENDLY. Use the “parts” of the book to your advantage. Studies show a potential buyer will first . . .
    1. be attracted by the front cover image and easy-to-read fonts
    2. if they want more info, they turn the book over and read the highlights on the back cover; including an endorsement on the back adds credibility
    3. if you still have their attention and they still want more info, they look for details in the Table of Contents

The easier you make it for the consumer to “get” your book, the more likely they will buy it. The easier you make it for the consumer to read your book, the more likely they will actually finish the book and recommend it to someone else.

  • E = EXPECTATIONS. People who read non-fiction books in your genre are typically aficionados (or wannabees) of your topic. They will most likely have other books by other authors on the same or similar topic. Do your research. Learn what size of book (actual footprint size as well as number of pages) is typical for your genre, and what price range those books sell for. Does your consumer prefer paperback, hardback, ebook, or audio? If you are offering MORE, or NEW, or BETTER, think about upping your price in comparison to other authors in your genre. Meet your consumer in their comfort zone and you’ll likely see book sales increase.

YOU HAVE INTRINSIC VALUE. Allow yourself to be the expert you truly are and be willing to price your book accordingly. Then go buy that Venti coffee and celebrate.

To learn more about our Concierge Publishing Services or to schedule a Maximum Impact phone call with Cathy, you can access her calendar HERE.