Business Building Solutions for Inspiring Authors

Your BOOK is a business. Every great book deserves to be noticed and every great author deserves to be recognized. Today’s sales and marketing strategies for your book include a strong visual brand foundation for a strong on-line presence.

 

Brand Essentials Toolkit, $2000

All the visual branding tools you need to look good, get noticed, and stand out in a crowd. Bundling the creation of these elements into one convenient program saves you $$ while providing you a consistent visual brand platform.

  • Custom logo design with misc. formats for print and online use
  • Custom, 2-sided business card design (for upload to Gotprint.com)
  • Social media banners prepared for your upload (LinkedIn, Twitter, FaceBook, Instagram, Etc.)
  • Custom name tag design (for upload to namebadge.com)
  • Logo format cheat sheet showing when to use which format
  • Color palette codes for print and digital
  • Uploads to vendors of choice

MORE OPTIONS — Select TWO additional customized options from this list . . .

  • Networking/Sales Promo Card Design: a 2-sided “Who, What, Why” / expanded business profile for networking (for upload to gotprint.com or similar)
  • Speaker Sheet, Product/Services Sheet
  • Brand cheat sheet with color palette, color codes, font recommendations, logo format usage chart
  • Website banners/graphics
  • Trade show graphics, booth banner, and table cover design
  • Social media banners and e-news banner
  • Communications PKG: Letterhead template, matching envelope design, thank you card, note card, matching envelope design

 

High-Impact S.O.A.R. Author Brand Platform, $3000

(S.O.A.R. = Strengths, Opportunities, Actions, Recommendations/Roadmap)

Perfect for the Inspiring Author who is also a “helper, heales, or a how-to-do-er”. Using our proprietary Passionate Brand Interview process, we ask you to type in a Brain Dump so we can learn more about your business, your target audience, and the specific “Who, What, When, Where, How, and WHY”.

  • ACKNOWLEDGE YOUR PASSION: WHAT are you really selling, and WHY?
  • ALIGN YOUR PURPOSE: WHO you are selling to, and HOW do you offer them relief?
  • ATTRACT MORE PROFIT: Connect your brand messaging with your programs and pricing structure to attract the interest of your target audience.

Your 5-Week S.O.A.R. Program includes weekly one-on-one phone calls with Cathy . . .

  • ONE, initial 1.5 to 2-hour review & brainstorming discussion (via phone or ZOOM)
  • PLUS FOUR, .45 to 1-hour, one-on-one accountability conversations (weekly) to review your accomplishments, determine next best steps, and establish new goals/homework.
  • Unlimited email/text access for life of S.O.A.R contract
  • Ongoing Brand Mentoring during life of S.O.A.R contract

Deliverables Include . . .

CALL #1: PASSIONATE BRAND INTERVIEW

INITIAL PRE-CALL HOMEWORK: Worksheet/Q&A

  • Deep-dive Q&A into your Who, What, When, Where, How and WHY
  • Acknowledge Your Passion: WHAT are you really selling, and WHY?
  • Align Your Purpose: WHO you are selling to, and HOW do you offer them relief?
  • Attract More Profits: Begin connecting your brand messaging with your programs and pricing structure to attract the interest of your target audience.
  • HOMEWORK: Worksheet


CALL #2: FIND YOUR VOICE

  • Identify your unique Golden Thread
  • Identify your N.O.W. (Night Owl Worry) factors
  • Develop Your 3-Legged Brand Stool
  • Identify your unique niche and your audience relief
  • HOMEWORK: Worksheet


CALL #3: SHARE YOUR STORY

  • Formulate your 3-Element Introduction to better engage your audience
  • Develop Key Talking Points as a basis for all communication
  • Write your High-Impact Personal Story to create endearment with your audience
  • HOMEWORK: Worksheet


CALL #4: MAKE A DIFFERENCE

  • Re-evaluate existing written messaging (website, worksheets, sales/speaker sheets, promo cards, social media, etc.)
  • Analyze and adjust your existing programs and offerings to better attract your key audience
  • HOMEWORK: Worksheet


CALL #5: WRAP UP CONVERSATION

  • Review
  • Ask/answer any remaining questions
  • Clarify outcomes and Identify next steps
  • HOMEWORK: GO FORTH IN ACTION!

Save $500!
GET BOTH the Toolkit PLUS S.O.A.R. for only $4500!