Business Building Solutions for Influential Authors

Your BOOK is a business. Every great book deserves to be noticed and every great author deserves to be recognized. Today’s sales and marketing strategies for your book include a strong visual brand foundation for a strong online presence.

 

Brand Essentials Toolkit, $1500

All the visual branding tools you need to look good, get noticed, and stand out in a crowd. Bundling the creation of these elements into one convenient program saves you $$ in the long-run.

  • Custom logo design with misc. formats for print and online use
  • Custom, 2-sided business card design (for upload to Gotprint.com)
  • Social media banners prepared for your upload (LinkedIn, Twitter, FaceBook, Instagram, Etc.)
  • Custom name tag design (for upload to namebadge.com)
  • Logo format cheat sheet showing when to use which format
  • Color palette codes for print and digital

 

High-Impact S.O.A.R. Author Brand Platform Review, $97 & $997

(S.O.A.R. = Strengths, Opportunities, Actions, Recommendations/Roadmap)

Group Webinar Pricing for a Minimum of 10 Participants: $97/person

Using our Passionate Brand Interview process, we learn more about your business, your target audience, and your "Who, What, When, Where, How and WHY."

  • ACKNOWLEDGE YOUR PASSION: WHAT are you really selling, and WHY?
  • ALIGN YOUR PURPOSE: WHO you are selling to, and HOW do you offer them relief?
  • ATTRACT MORE PROFIT: Connect your brand messaging with your programs and pricing structure to attract the interest of your target audience.

 

CONTACT US TO SCHEDULE YOUR GROUP TRAINING.

Perfect for the “helpers, healers, and a how-to-do-ers” who want to be an Influential Author.

 

Individual, One-on-One Training: $997
ONE-ON-ONE S.O.A.R. PROCESS INCLUDES . . .

  • ONE, initial 1.5 to 2-hour review & brainstorming discussion with Cathy (via phone or via ZOOM)
  • FOUR, .45 to 1-hour, one-on-one accountability conversations (weekly) to review your accomplishments, determine next best steps, and establish new goals/homework.
  • Unlimited email/text access for life of S.O.A.R contract
  • Ongoing Brand Mentoring during life of S.O.A.R contract
  • One free chapter in the next group collaborative anthology


DELIVERABLES FOR BOTH THE GROUP AND ONE-ON-ONE PROGRAMS INCLUDE . . .

CALL #1: PASSIONATE BRAND INTERVIEW

PRE-CALL HOMEWORK: Worksheet/Q&A

  • Deep-dive Q&A into your Who, What, When, Where, How and WHY
  • Acknowledge Your Passion: WHAT are you really selling, and WHY?
  • Align Your Purpose: WHO you are selling to, and HOW do you offer them relief?
  • Attract More Profits: Begin connecting your brand messaging with your programs and pricing structure to attract the interest of your target audience.

 CALL #2: FIND YOUR VOICE

  • Identify your unique Golden Thread
  • Identify your N.O.W. (Night Owl Worries) factors
  • Develop Your 3-Legged Brand Stool
  • Identify your unique niche and your audience relief
  • HOMEWORK: Worksheet

 CALL #3: SHARE YOUR STORY

  • Formulate your 3-Element Introduction to better engage your audience
  • Develop Key Talking Points as a basis for all communication
  • Write your High-Impact Personal Story to create endearment with your audience
  • HOMEWORK: Worksheet

CALL #4: MAKE A DIFFERENCE

  • Re-evaluate existing written messaging (website, worksheets, sales/speaker sheets, promo cards, social media, etc.)
  • Analyze and adjust your existing programs and offerings to better attract your key audience
  • HOMEWORK: Worksheet

 CALL #5: WRAP UP CONVERSATION

  • Review
  • Ask/answer any remaining questions
  • Clarify outcomes and Identify next steps