Business Building Solutions for Inspiring Authors
Your BOOK is a business. Every great book deserves to be noticed and every great author deserves to be recognized. Today’s sales and marketing strategies for your book include a strong visual brand foundation for a strong on-line presence.
Brand Essentials Toolkit, $2000
All the visual branding tools you need to look good, get noticed, and stand out in a crowd. Bundling the creation of these elements into one convenient program saves you $$ while providing you a consistent visual brand platform.
- Custom logo design with misc. formats for print and online use
- Custom, 2-sided business card design (for upload to Gotprint.com)
- Social media banners prepared for your upload (LinkedIn, Twitter, FaceBook, Instagram, Etc.)
- Custom name tag design (for upload to namebadge.com)
- Logo format cheat sheet showing when to use which format
- Color palette codes for print and digital
- Uploads to vendors of choice
MORE OPTIONS — Select TWO additional customized options from this list . . .
- Networking/Sales Promo Card Design: a 2-sided “Who, What, Why” / expanded business profile for networking (for upload to gotprint.com or similar)
- Speaker Sheet, Product/Services Sheet
- Brand cheat sheet with color palette, color codes, font recommendations, logo format usage chart
- Website banners/graphics
- Trade show graphics, booth banner, and table cover design
- Social media banners and e-news banner
- Communications PKG: Letterhead template, matching envelope design, thank you card, note card, matching envelope design
High-Impact S.O.A.R. Author Brand Platform, $3000
(S.O.A.R. = Strengths, Opportunities, Actions, Recommendations/Roadmap)
Perfect for the Inspiring Author who is also a “helper, heales, or a how-to-do-er”. Using our proprietary Passionate Brand Interview process, we ask you to type in a Brain Dump so we can learn more about your business, your target audience, and the specific “Who, What, When, Where, How, and WHY”.
- ACKNOWLEDGE YOUR PASSION: WHAT are you really selling, and WHY?
- ALIGN YOUR PURPOSE: WHO you are selling to, and HOW do you offer them relief?
- ATTRACT MORE PROFIT: Connect your brand messaging with your programs and pricing structure to attract the interest of your target audience.
Your 5-Week S.O.A.R. Program includes weekly one-on-one phone calls with Cathy . . .
- ONE, initial 1.5 to 2-hour review & brainstorming discussion (via phone or ZOOM)
- PLUS FOUR, .45 to 1-hour, one-on-one accountability conversations (weekly) to review your accomplishments, determine next best steps, and establish new goals/homework.
- Unlimited email/text access for life of S.O.A.R contract
- Ongoing Brand Mentoring during life of S.O.A.R contract
Deliverables Include . . .
CALL #1: PASSIONATE BRAND INTERVIEW
INITIAL PRE-CALL HOMEWORK: Worksheet/Q&A
- Deep-dive Q&A into your Who, What, When, Where, How and WHY
- Acknowledge Your Passion: WHAT are you really selling, and WHY?
- Align Your Purpose: WHO you are selling to, and HOW do you offer them relief?
- Attract More Profits: Begin connecting your brand messaging with your programs and pricing structure to attract the interest of your target audience.
- HOMEWORK: Worksheet
CALL #2: FIND YOUR VOICE
- Identify your unique Golden Thread
- Identify your N.O.W. (Night Owl Worry) factors
- Develop Your 3-Legged Brand Stool
- Identify your unique niche and your audience relief
- HOMEWORK: Worksheet
CALL #3: SHARE YOUR STORY
- Formulate your 3-Element Introduction to better engage your audience
- Develop Key Talking Points as a basis for all communication
- Write your High-Impact Personal Story to create endearment with your audience
- HOMEWORK: Worksheet
CALL #4: MAKE A DIFFERENCE
- Re-evaluate existing written messaging (website, worksheets, sales/speaker sheets, promo cards, social media, etc.)
- Analyze and adjust your existing programs and offerings to better attract your key audience
- HOMEWORK: Worksheet
CALL #5: WRAP UP CONVERSATION
- Review
- Ask/answer any remaining questions
- Clarify outcomes and Identify next steps
- HOMEWORK: GO FORTH IN ACTION!