Everyone is talking about BRAND. Just exactly what DOES that mean?!
Your BRAND is your promise, your handshake, your reputation, your “method of operation”. Your BRAND sets you apart from your competition.
How do your clients describe you and your business?
The American Marketing Association describes a BRAND as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from their competition.” Your BRAND is the source of your promise to your consumer.
What is your BRAND PROMISE?
Do you leave a positive or a negative BRAND impression?