YESTERDAY, I QUIT . . .
I quit thinking small.
I quit thinking I need to do it all myself.
I quit discounting my talent and services.
I quit thinking I am supposed to know how to do everything.
TODAY, I BELIEVE . . .
I believe I only attract those people who are excited to be working with me.
I believe I’ve “GOT THIS”!
I believe it’s OK to take breaks during the day and let my mind rest while NOT working.
I believe what I do contributes to the positive awakening of the world.
And tomorrow . . . I TRUST everything will work out just dandy.
Because, after all . . .
My mother’s birthday was July 4th.
And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how to make that happen.
She always led with her “sparkling” personality, and it always served her well. Even after she moved to a nursing home, she landed on the front page of the Webster Kirkwood Times at least twice.
As I look back, I now realize (in her own way), she was teaching me to be a “Firecracker”. . .
After all . . . Fireworks Get Noticed.
I now use my Mom’s “how-to-be-a-firecracker lessons” for creating my own “Fireworks” in business:
- GREET and introduce yourself to everyone you meet.
- SMILE and the world smiles back (she wrote this one in her high school year book).
- SPARKLE and always dress to impress — whether it’s your wardrobe or your website.
- GIVE of your Time, Treasure and Talent.
- COMMUNITY — surround yourself with supportive people.
- PERSISTENCE — if there is something you want, ASK for it.
- HAVE FUN — people want to work with people who are having fun.
If you are in business for yourself, and are ready to get noticed, give me a shout . . . I bet we can create some great fireworks together . . . I learned from the best!
HAPPY BIRTHDAY, MOM!
D: So lacking in originality as to be obvious and boring.
into a “gotta have” brand?
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined as local, regional, national or global.
Watching how global brands transcend their own iconic brands to target core audiences can help you learn to expand your own brand.
Take Nike’s latest NYC campaign:
“Painting” said Pooh, “is like humming in color”
Handing someone a generic business card or marketing piece tells them your company is . . . well, generic.
Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.
You become memorable.
Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.
What message does your business “hum”?
Your Logo is Your Signature.
Your brand is not your logo.
Your logo is not your brand . . . yet a well designed logo is a fundamental component of a successful brand identity — the signature of your business.
Every now-and-then I hear, “I don’t need a logo, I use my signature”. But THAT IS THE POINT. Your signature IS your logo — AND your logo is your signature. If it looks KA-KA, and you can’t read it, then your message is, “Look at me . . . my business is KA-KA”. If you are willing to put your name on your product/ service, then why not let it be memorable — in a good way?
Choosing the right logo designer is vital. Just about everyone claims that they can design a logo, but it takes experience, insight and creativity to design the RIGHT logo.
A well-designed Logo will:
- Be simple, easy-to-read, yet memorable
- Communicate your brand positioning statement
- Distinguish your company from your competition
- Evoke the essence of what you do/sell
- Look good on business cards as well as billboards
- Look appropriate in black and white as well as color
- Look good in print, digital and promo applications
- Define your business through the use of fonts and color
Making Your Brand “FEEL” Good.
SO . . . How DOES your brand make your customer feel?
- DEFINE your business focus.
- DESIGN your business image.
- DELIVER your business message.
4 Ways to Block Brand Competition
By Gabrielle M. Blue | Feb 28, 2011
Is your company’s brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition?
It takes a lot more than a good product to ensure customer loyalty – and even more to maintain a competitive edge in the marketplace. Consumers today associate with a product or service through their connection with a company’s brand. That’s why it’s more important, as a business owner, to make sure your company’s brand is unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominant in the market by knocking out the competition. More . . .