WendysWe drive by them all the time.

Rising 20 feet in the air, the Wendy’s fast-food signage has been around since the chain was founded in 1969. But have you ever noticed the “homage to MOM”?

In an attempt to endear the public to the Wendy’s brand, the word, “MOM” has been incorporated into the illustration above the name.

Better seen here, all in one-color at the neck of little Wendy, “MOM” set a subliminal tone for “at home” and “comfort food”.Mom

What does your logo say about you and your company?

NOTE: Latest conversation regarding the Wendy’s “MOM” image . . . not intentional?

Making Your Brand “FEEL” Good.

SO . . . How DOES your brand make your customer feel?

Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for each claim their choice is best. A successful brand creates the perception that there is no other product/service on the market quite like yours.

Brand Equation

A “FEEL GOOD” brand occurs when you:Define, Design, Deliver

  • DEFINE your business focus.
  • DESIGN your business image.
  • DELIVER your business message.

How to Design a Brand

TOM ASAKER  |  Author, speaker and provocateur  |  2/16/12

I was recently turned on to the legendary designer Dieter Rams, whose comments below were made three decades ago during a speech to the supervisory board of Braun:
“Good designers must always be avant-gardists,
always one step ahead of the times. They should,
and must, question everything generally
thought to be obvious. . .” 
. . . So I’ve decided to appropriate Dieter’s ethos and apply it to designing a “good” brand; one that creates growth in profitability, as well as happy and healthy, holistic relationships. I’ve specifically referenced his “Ten Principles for Good Design” from his book “Weniger, aber besser” (“Less, but better”). I hope I’ve done justice to the spirit of his timeless words . . .

The 5 “W”s of BRAND (and one “H”)AllBrandPres 6

Your BRAND sets you apart from your competition.

  • WHO: Who is your customer? Who do you WANT your customer to be?
  • WHAT: What are you REALLY selling? What need are you fulfilling?
  • WHEN: When can your customers reach you? When can you reach your customers?
  • WHERE: Where do your customers find you? Internet? Storefront? Where do you find your customers?
  • WHY: Why do your customers want to do business with you? Why did your start your business?
  • HOW: How often do you and your customers interact? How do you set your business apart from/ahead of your competition?

How do your clients describe you and your business?