and develop a strong, compelling image for your business.
DEFINE your business focus.
· What are you REALLY selling?
· What is your customer REALLY buying?
DESIGN your business image.
· What does your graphic image say about you?
· Does your graphic image help to sell your product/service?
DELIVER your business message.
· How are you communicating with your customer?
· What marketing tools do you use to reach that customer?