“Painting” said Pooh, “is like humming in color”

Handing someone a generic business card or marketing piece tells them your company is . . . well,  generic. 


Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.

You become memorable.

Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.

What message does your business “hum”?


The Dichotomy of Contrast

Pantone’s Spring 2012 Color Forecast

PantoneSprint 2012
Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels.

  • This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” hues for an attention-grabbing marketing statement.
  • For a high-volume “SHOUT”, pair two or more neons for a more youthful, trendy presentation of your marketing palette.
  • For a more sophisticated, refined “whisper”, pair two or more of the softer tones to give personality to your brand.
Remember  . . . whichever color palette combination you choose, it needs to represent the essence of your business and all that you stand for. Financial Advisors probably won’t want to go for the neon palette unless they only want to attract skate-boarding rock stars.

Tangerine Tango: The Bright, Encouraging Color of 2012

By AYLIN ZAFAR    |    December 9, 2011

TangerineThe color specialists at Pantone hope the orangey-red hue will give us optimism for the next 12 months. The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. The color experts have been amping up their selections each year, with the serene and calming turquoise in 2010 giving way to 2011’s honeysuckle, a warm, reddish-pink color meant to lift spirits and instill confidence.

But the current economic climate and frustrations call for something bolder this coming year. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.”  READ MORE HERE

Pantone and UNICEF

Own Your Own Color & Help Save a Child’s Life.

What color will YOU choose?

I chose “D43641” and named it “Firecracker Mama” after my Mother. Red was one of her favorite colors, right next to the hottest pink you could imagine.

The process is fun and very easy – and quite affordable – starting at $1.58 (they convert from British pounds to the American dollar for you).

Check it out . . . as a gift, or in memory of your loved one . . . or simply as a clever way to help children in third-world countries.

What color are YOU?

Conscious Color Choices.

Ultimately, when developing a new brand for our clients, we have the “color” talk. Whether designing a new logo, website graphics, store signage or collateral marketing materials, we find ourselves in the role of “Color Psychologist”. The colors you choose to represent you and your business are vital in crafting the response you want from your consumer.

Color Defines Us.
What does color say about your business? Coke

The success of your brand logo lies in a cohesive combination of fonts, shapes, symbols and colors.
Color helps to define the ultimate emotional message and long-term recognition of your brand.

  • Think “Coca-Cola”, and you see RED.
  • Think “AT&T”, and you see BLUE.
  • Think “John Deere” and you see GREEN.
  • Think “Home Depot” and you see ORANGE.

4 Steps for Choosing Your Color Identity:
Appropriate color choices serve to reinforce and embed your brand image in the marketplace.

Just because you love the color red does not necessarily mean that it is the best choice for your business identity. Consider these four essential elements of choosing colors for your business identity:

  1. Research your competition. Differentiating your brand is vital to creating an independent, successful identity.
  2. Reflect your purpose. Know your company’s mission, vision and values and let that come through in your visual, verbal and virtual message.
  3. Consider your audience. Consumers react subliminally to line, shape and color – be aware of what you want your brand to say about your business.
  4. Know your color psychology. Let color define the emotional connection between your business and your consumer.

Emotional vs. Rational Purchasing.
As consumers, we make most purchases based upon perception, not logic. 

As much as 95% of our shopping decisions are dictated by our subconscious. Conversely, only 5% of decision-making is rational. If most decision-making is intuitive and emotional, the appropriateness and first impression of color is critical.