A “COMMA CAUSIE” (my newest made-up word) is an example of
when an ill-placed comma, or simply a missing comma,
causes the meaning of your statement to change.
We see these COMMA CAUSIES© all the time. Our clients either have way too many commas, or not enough. They look for areas where they can reduce their budget, and decide they don’t need an editor. Sometimes they elect to use their neighbor’s middle son who is a college journalism student, or their daughter’s 5th grade English teacher . . . all of which may very well be good choices, but perhaps not necessarily qualified to edit their book — making it make it more marketable and easier to read.

It boils down to a Preference for Excellence.

Kind of like deciding to make your wedding cake from a box mix vs. hiring a professional cake maker to create a masterpiece for your daughter’s wedding.
Trust me . . . I love cake, and am certainly the “cake mix” type of chef. Which is probably why Jack now does all the cooking (and baking) . . . you should ask him about his Red Wine Chocolate Bundt Cake or the Lemon Drizzle version (with at least 100 lemons). They are both excellent. I’m drooling.

It’s ALL about Excellence.

Whether we’re talking about writing or design, it’s all about EXCELLENCE. 
Years ago, I came across a copy of a speech given by Milton Glaser, to the graduating class of a prestigious graphic design college. Glaser is considered by many to be an iconic pillar in the world of graphic design. If you have not heard of him, I’m sure you have seen his highly-recognized icon for the city of New York.
I loved the speech enough to have it printed on greeting cards . . . and a very-much-shortened postcard version . . . both of which I often use when sending notes to clients.

Ready for Excellence?
Give me a call. We Brand, we Design, we Publish.

Together Everyone Achieves More

Building a perfect team to support your self-publishing project is imperative to the success of your book.

As Professional Author Consultants and book designers, our Author Support TEAMs include a variety of experts, from book shepherds, author assistants, ghostwriters, speakers’ agents, editors, indexers, proofreaders and illustrators — to web designers, PR, audio/video experts, and more. Our virtual TEAM can include anywhere from three individuals, up to six or more by the time the book is available in print and/or e-book format.

Our TEAM is “virtual” and scattered throughout the US — most with home-based offices. Conference calls and emails become the daily norm, keeping us focused on our one common goal — the ultimate success of the ONE book we are working on at the moment.

We function much like a flock of geese . . . Geese use the TEAM concept to succeed in getting the flock to its destination.

Geese Plan to Succeed.

FACT: Geese fly in a “V” formation, increasing their flight range by 71% (versus flying solo).
AUTHOR TEAM: Our TEAM leader keeps us moving in a common direction, allowing us to reach our destination more quickly and easily.

FACT: Whenever a goose falls out of formation, it feels the drag and resistance of going it alone, and quickly gets back into formation to take advantage of the lifting power of the flock.
AUTHOR TEAM: As a part of the TEAM, it’s easier to stay in alignment with those who are headed in the same positive direction that we are.

FACT: When the front goose gets tired, he rotates back in the wing and another goose steps up to fly as the leader.
AUTHOR TEAM: We rotate the TEAM Leader role, taking turns spear-heading our portion of the project, and trusting others to step in when needed.

FACT: Geese honk as they fly, encouraging those up front to keep up their speed.
AUTHOR TEAM: Our TEAM accepts that we each occasionally need a nudge or help from one another.

“Self-publishing” no longer means “going it alone”. By assembling a TEAM of talented professionals to help, you automatically increase your chances for success.