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Secret of Self-Publishing: SUCCESS

By JEFFREY A. TRACHTENBERG    |    October 31, 2011 

Self-publishing these days is increasingly a tale of two cities.

There are established authors, like Nyree Belleville, who says she’s earned half a million dollars in the past 18 months selling direct rather than through a publisher.

Then there are new authors, like Eve Yohalem. More than a month after self-publishing, she has grossed about $100 in sales — after incurring costs of $3,400. She said she’s in no rush, though.

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