Designer Identifies The PANTONE Colors Of Superheroes
It’s always a good thing to identify a distinct color palette for your unique brand . . . albeit “super” in its own way!
Israel-based designer Gidi Vigo identifies the RGB make up of Iron Man, Captain America . . . (et al)
The Dichotomy of Contrast
Pantone’s Spring 2012 Color Forecast
- This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” hues for an attention-grabbing marketing statement.
- For a high-volume “SHOUT”, pair two or more neons for a more youthful, trendy presentation of your marketing palette.
- For a more sophisticated, refined “whisper”, pair two or more of the softer tones to give personality to your brand.
Tangerine Tango: The Bright, Encouraging Color of 2012
By AYLIN ZAFAR | December 9, 2011
Own Your Own Color & Help Save a Child’s Life.
What color will YOU choose?
The process is fun and very easy – and quite affordable – starting at $1.58 (they convert from British pounds to the American dollar for you).
Check it out . . . as a gift, or in memory of your loved one . . . or simply as a clever way to help children in third-world countries.
What color are YOU?
LOGOS & COLOR
As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message.”
Many leading brands are so linked to specific hues that they are primarily recognized by their color or colors.
Think Tiffany blue, Coke red, American Express blue, Kodak yellow and red, or DeWalt black and yellow. “Tiffany Blue” is the colloquial name for the blue color associated with Tiffany & Co., the New York City jewelry company. Tiffany Blue is a specific shade of light blue; it is very similar to the blue of a robin’s egg. The color is produced as a private custom color by Pantone, with PMS number 1837. As a trademarked color, it is not publicly available and is not printed in the Pantone Matching System swatch books.
When a color and design “signature” is established, it becomes the brand identifier that reinforces the image in the marketplace. This includes print and collateral materials, websites, packaging, point-of-purchase displays, signage, as well as the product itself, creating what is termed a “total brand experience”.
To your customer, when joining your “tribe”, color becomes a subliminal part of the brand experience. Whenever they shop or seek information about your brand, color serves to reinforce your brand and helps to establish that they will receive the same quality and service across many platforms.