The Dichotomy of Contrast

Pantone’s Spring 2012 Color Forecast

PantoneSprint 2012
Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels.

  • This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” hues for an attention-grabbing marketing statement.
  • For a high-volume “SHOUT”, pair two or more neons for a more youthful, trendy presentation of your marketing palette.
  • For a more sophisticated, refined “whisper”, pair two or more of the softer tones to give personality to your brand.
Remember  . . . whichever color palette combination you choose, it needs to represent the essence of your business and all that you stand for. Financial Advisors probably won’t want to go for the neon palette unless they only want to attract skate-boarding rock stars.

Tangerine Tango: The Bright, Encouraging Color of 2012

By AYLIN ZAFAR    |    December 9, 2011

TangerineThe color specialists at Pantone hope the orangey-red hue will give us optimism for the next 12 months. The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. The color experts have been amping up their selections each year, with the serene and calming turquoise in 2010 giving way to 2011’s honeysuckle, a warm, reddish-pink color meant to lift spirits and instill confidence.

But the current economic climate and frustrations call for something bolder this coming year. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.”  READ MORE HERE

Pantone and UNICEF

Own Your Own Color & Help Save a Child’s Life.

What color will YOU choose?

I chose “D43641” and named it “Firecracker Mama” after my Mother. Red was one of her favorite colors, right next to the hottest pink you could imagine.

The process is fun and very easy – and quite affordable – starting at $1.58 (they convert from British pounds to the American dollar for you).

Check it out . . . as a gift, or in memory of your loved one . . . or simply as a clever way to help children in third-world countries.

What color are YOU?